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Understanding behaviors.
Designing engaging solutions.

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When understanding the why of people's behaviors becomes a crucial innovation asset.

Putting people first

The Experientia blog

a month ago

Public deliberation on policies has many advantages

Research shows public deliberation can change participants’ opinions when it comes to public policy. Citizens who participate in...

a month ago

The future of marketing lies in immersive research

It is critical to marry conventional data analytics with a deeper understanding of audience psychology by observing everyday human behavior.

a month ago

[Book] A City Is Not a Computer

A bold reassessment of “smart cities” that reveals what is lost when we conceive of our urban spaces as computers.

a month ago

COVID-19’s psychological burden is associated with antisystemic attitudes and political violence

Research in US, Denmark, Hungary and Italy suggests that the ongoing pandemic places many countries at an increased risk of political...

a month ago

Fake news and conspiracy theories as an evolutionary strategy

Danish social scientist Michael Bang Petersen illuminates the evolutionary foundations and social processes involved in the spread of...

a month ago

The drive for privacy and the difficulty of achieving it in the digital age

People care and act to manage their privacy, but face steep psychological and economic hurdles that make not just desired, but also...

a month ago

Videos online of “Humanizing technology through design” conference

Curated by Experientia partner Jan-Christoph Zoels and Sara Fortunati, director of the Torino Circle of Design, the conference dealt with...

a month ago

The incompatibility of Nudge and Co-Design as tools for policymaking

The use of nudge theory to inform policy interventions in response to COVID-19 has re-opened debates over the politically paternalistic...

a month ago

The role of UX: 2020 benchmark study report and analysis

UXmatters and the UX research consultancy User Fountain recently teamed up to survey UX professionals around the world on the role of User...

a month ago

AI still sucks at moderating hate speech

But scientists are getting better at measuring where each system fails.

Sep 23

Not really recent but very relevant: The rise of behavioral science and impact evaluation has created a new way to…

Sep 22

.@martinjohngill of @forrester: "Right when customers need a step change in CX, and just as we are opening up busin…

Sep 2

RT @POLITICOEurope: Are your thoughts safe from prying eyes? With the emergence of new technologies capable of interacting with our brains…

Aug 28

RT @Jessifer: I get frustrated when I see "rigorous" and "evidence-based" applied exclusively (or even primarily) to quantitative research.…