Design thinking


Uncover rich and diverse insights through participatory design with internal stakeholders or research participants. These insights can become the basis for qualitative research or guidance for further strategy development.

Metods & tools

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Cultural probes

Cultural probes are used in workshops and interview sessions to elicit responses, understand people's associated emotions and attitudes, and inspire designers’ thinking.


Our researchers and designers work together to generate ideas for your product or service. These are often based on the pain points and opportunities emerging from the fieldwork.

Concept development

In workshops with clients and stakeholders, or in internal teams, we develop opportunities into concepts that can be prototyped and tested.

Design prototyping

We develop a simulation of your service that can be tested with your target audience.

Business model canvas

Explore a variety of potential business models with this straightforward and collaborative tool.