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About us

Experientia is an international, independent, award-winning UX research and service design agency. We rethink how things operate and design cutting-edge solutions that align products and services with people’s behaviors, actions and aspirations, making them work better for those who use them.

From Insight to Innovation

Experientia is at the forefront of human-centered service and interaction design. We work with private and public organizations to create services that work better for customers, employees and society.

We use qualitative research to develop an in-depth understanding of people’s behaviors, actions, pain points and aspirations in a given context to identify key decision-making moments.

We translate this insight into compelling solutions that improve the way people engage with products and services, increasing their sense of competence and having a positive effect on their decisions and behaviors.

Designing innovative solutions for 15 years

We have successfully completed over 350 projects in 30 countries, solving complex challenges for over 100 clients, including: 3M, Amgen, Arup, Coca-Cola, Design Council Singapore, Deutsche Telekom, EDF, European Commission, Hitachi, ILO, Intel, Intesa Sanpaolo, the Italian Government (Digital Transformation Team), Netflix, Samsung Electronics, SAP, Sony, Takeda/Shire, Tarkett, UniCredit, and Vodafone.

Our experience covers a wide range of industries including: Pharma & Healthcare, Finance & Insurance, Public Sector & Social Innovation, Behavioural Change Solutions (in Urban Sustainability, Mobility, Energy), FMCG, Food, Fashion and Technology.

Inhouse expertise

We are a multilingual, multidisciplinary team, with expertise in strategy, design, cognitive and social psychology, ethnographic and UX research, information architecture, prototyping, and usability assessment.

Our three founding partners – Mark VanderbeekenMichele Visciòla and Jan-Christoph Zoels – are actively involved in our day-to-day work and help develop engaging solutions for your unique challenges.

Whether you are a big player or a growing entrepreneur, contact us to see how we can improve, optimize or help you rethink your services and products.

Interested in a career with us?
  • Then we’re interested in hearing from you.

    We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions below for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX means to you.

Our offices


Experientia Global SA

Stadthausgasse 10, 4051 Basel

- for general inquiries
- for business inquiries
- for employment or internships

+41 061 506 88 56

IDE/UID (VAT) Nr.: CHE-272.046.516


Experientia s.r.l

Turin (10123): Via Maria Vittoria 38

- for general inquiries
- for business inquiries
- for employment or internships

+39 011 1911 8677

Social Capital: 100,000 euro Company Reg. Nr.: 1031176 Fiscal Code & VAT Nr.: IT 09182030016