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About us

Experientia is an international, independent, award-winning UX research and service design agency. We rethink how things operate and design cutting-edge solutions that align products and services with people’s behaviors, actions and aspirations, making them work better for those who use them.

From Insight to Innovation

Experientia is at the forefront of human-centered service and interaction design. We work with private and public organizations to create services that work better for customers, employees and society.

We use qualitative research to develop an in-depth understanding of people’s behaviors, actions, pain points and aspirations in a given context to identify key decision-making moments.

We translate this insight into compelling solutions that improve the way people engage with products and services, increasing their sense of competence and having a positive effect on their decisions and behaviors.

Designing innovative solutions for 15 years

We have successfully completed over 350 projects in 30 countries, solving complex challenges for over 100 clients, including: 3M, Amgen, Arup, Coca-Cola, Design Council Singapore, Deutsche Telekom, EDF, European Commission, Hitachi, ILO, Intel, Intesa Sanpaolo, the Italian Government (Digital Transformation Team), Netflix, Samsung Electronics, SAP, Sony, Takeda/Shire, Tarkett, UniCredit, and Vodafone.

Our experience covers a wide range of industries including: Pharma & Healthcare, Finance & Insurance, Public Sector & Social Innovation, Behavioural Change Solutions (in Urban Sustainability, Mobility, Energy), FMCG, Food, Fashion and Technology.

Inhouse expertise

We are a multilingual, multidisciplinary team, with expertise in strategy, design, cognitive and social psychology, ethnographic and UX research, information architecture, prototyping, and usability assessment.

Our three founding partners – Mark VanderbeekenMichele Visciòla and Jan-Christoph Zoels – are actively involved in our day-to-day work and help develop engaging solutions for your unique challenges.

Whether you are a big player or a growing entrepreneur, contact us to see how we can improve, optimize or help you rethink your services and products.

Interested in a career with us?
  • Senior Business Development Manager, Italy

    At Experientia, we’re helping corporate and institutional clients to develop human-centered interactive services, centered around the behaviors and aspirations of people.
    We are now looking to find a Senior Business Development Manager to drive business development in Italy. Together with the team, you will play a vital role in fully establishing Experientia among Italy’s top design agencies.
    You will be positioned as an expert in the value that Experientia’s human-centred services can provide for key industries such as health, energy, consumer goods and services for the public. As a Senior Business Development Manager, you will build our customer relations and portfolio in Italy and ideate new projects collaboratively with potential clients. This position is an opportunity for someone who wants to build a strong network and become a trusted advisor to leading businesses and organisations in Italy. Responsibilities . Build our customer portfolio by driving sales activities in Italy . Build a strong network and become a trusted advisor to leading businesses and organisations in Italy, particularly in critical industries such as health, energy, mobility, consumer goods, circular economy, public services . Build strong relationships with key stakeholders at potential customers and turn them into Experientia ambassadors . Lead workshops and meetings with key customers to identify customer needs and match them with Experientia’s offering, including the joint ideation of new projects . Plan and drive the sales process from initial contact all the way to contract signature . Attend and speak at conferences and events Requirements . 8+ years work experience . Ability to manage client contacts on senior level . Experience from pharma, energy, mobility, telecommunications, tech or other complex environments . Experience in managing contract negotiations . Strong people skills and ability to adapt to different stakeholders . Strong verbal and written communication skills and excellent presentation skills, fluent in Italian and English . You should be eligible to work in Italy Personal Attributes . Entrepreneurial and gets things done . Likes to find innovative, smart solutions to new problems . Pragmatic and solution-oriented . Strong collaborator We’re looking forward to your application! How to apply: Interested applicants should send a motivational cover letter, a CV, and possible other supporting materials to [email protected]. Please specify the position you are applying for.

Our offices


Experientia Global SA

Stadthausgasse 10, 4051 Basel

- for general inquiries
- for business inquiries
- for employment or internships

+41 061 506 88 56

IDE/UID (VAT) Nr.: CHE-272.046.516


Experientia s.r.l

Turin (10123): Via Maria Vittoria 38

- for general inquiries
- for business inquiries
- for employment or internships

+39 011 1911 8677

Social Capital: 100,000 euro Company Reg. Nr.: 1031176 Fiscal Code & VAT Nr.: IT 09182030016