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About us

Experientia is an international, independent, award-winning UX research and service design agency. We rethink how things operate and design cutting-edge solutions that align products and services with people’s behaviors, actions and aspirations, making them work better for those who use them.

From Insight to Innovation

Experientia is at the forefront of human-centered service and interaction design. We work with private and public organizations to create services that work better for customers, employees and society.

We use qualitative research to develop an in-depth understanding of people’s behaviors, actions, pain points and aspirations in a given context to identify key decision-making moments.

We translate this insight into compelling solutions that improve the way people engage with products and services, increasing their sense of competence and having a positive effect on their decisions and behaviors.

Designing innovative solutions for 15 years

We have successfully completed over 350 projects in 30 countries, solving complex challenges for over 100 clients, including: 3M, Amgen, Arup, Coca-Cola, Design Council Singapore, Deutsche Telekom, EDF, European Commission, Hitachi, ILO, Intel, Intesa Sanpaolo, the Italian Government (Digital Transformation Team), Netflix, Samsung Electronics, SAP, Sony, Takeda/Shire, Tarkett, UniCredit, and Vodafone.

Our experience covers a wide range of industries including: Pharma & Healthcare, Finance & Insurance, Public Sector & Social Innovation, Behavioural Change Solutions (in Urban Sustainability, Mobility, Energy), FMCG, Food, Fashion and Technology.

Inhouse expertise

We are a multilingual, multidisciplinary team, with expertise in strategy, design, cognitive and social psychology, ethnographic and UX research, information architecture, prototyping, and usability assessment.

Our three founding partners – Mark VanderbeekenMichele Visciòla and Jan-Christoph Zoels – are actively involved in our day-to-day work and help develop engaging solutions for your unique challenges.

Whether you are a big player or a growing entrepreneur, contact us to see how we can improve, optimize or help you rethink your services and products.

Interested in a career with us?
  • Senior Service Designer: Turin, Italy

    Experientia is looking for an outstanding Senior Service Designer with specific experience in either healthcare, energy, circular economy or the mobility industry. You will work in our Turin, Italy office.
    The Senior Service Designer will have experience leading a team of behavioural analysts and service modellers in research and service design projects lasting from one to several months in international environments.
    The ideal candidate will have excellent service design skills, with process oriented and methodical thinking, and experience in designing complex service ecosystems using a human-centred design methodology. Good knowledge of various qualitative research methods is required - including ethnographic observations, contextual interviews, heuristic and formative evaluations, usability testing and knowledge of how to translate these into the design process. They will have experience in analysis of field research results, creating research-based personas, customer journey maps, behavioural models and service models. Key responsibilities . Scope, plan, lead and work on service design projects and lead the client on a professional level . Define future customer journeys across channels and touchpoints for some of the world’s leading international brands . Present to clients, and facilitate and develop workshops and co-creation sessions . Lead, guide and mentor junior and mid-level designers . Help shape and develop service design methods and tools within Experientia . Understand the parameters of a design problem and translate user research and usability findings into insights, behavioural models and tangible service models (personas, customer journey maps, opportunity maps, concept ideation etc.) and help the design team to transfer insights into effective appropriate design deliverables . Conceptualize service maps and touchpoints from early ideas to detailed solutions . Identify tools, resources, methods, and techniques that evolve existing approaches for the larger Experientia community . Work independently, or in teams and in close conjunction with the partners, to produce delightful services< Relevant experience and mindset . A skilled professional with 5+ years working experience in the field of service design, preferably in an agency and for the industries mentioned above, and with a proven track record of designing products and services with clients that have gone to market . University and/or advanced degree(s) in Service Design, Interaction Design, User Experience Design, or similar . A strong facilitator and presenter . An expert who knows the common service design tools, methods and processes . Experienced in planning and conducting qualitative user research . Strong visual and verbal communication skills . Able to use relevant software (Adobe CS, …) . Strong ability to synthesise complex research findings into thematic insights that reflect diverse social, cultural and user contexts . Understanding of how and why services succeed or fail and ability to spot likely problems in strategy, positioning, customer journey engagement, touchpoints, interaction flow, or presentation before roll-out . Demonstrated ability to adhere to critical project timelines in a fast-paced environment ... And we would like you to be . Flexible and willing to travel when projects require it . Excellent communicator in Italian and English . Constantly updated on the latest developments/trends/thinking within your field and share your knowledge and thoughts with both colleagues and clients How to apply: Interested applicants should send a motivational cover letter in English, an English CV, and possible other supporting materials to [email protected]. Your application should be accompanied by a pdf or portfolio or link to an online portfolio. We would like to see a range of final deliverables and interim deliverables created during the course a project. Please indicate your role and contribution for each project submitted, and specify the studio and role you are applying for.

  • Senior Business Development Manager, Italy

    At Experientia, we’re helping corporate and institutional clients to develop human-centered interactive services, centered around the behaviors and aspirations of people.
    We are now looking to find a Senior Business Development Manager to drive business development in Italy. Together with the team, you will play a vital role in fully establishing Experientia among Italy’s top design agencies.
    You will be positioned as an expert in the value that Experientia’s human-centred services can provide for key industries such as health, energy, consumer goods and services for the public. As a Senior Business Development Manager, you will build our customer relations and portfolio in Italy and ideate new projects collaboratively with potential clients. This position is an opportunity for someone who wants to build a strong network and become a trusted advisor to leading businesses and organisations in Italy. Responsibilities . Build our customer portfolio by driving sales activities in Italy . Build a strong network and become a trusted advisor to leading businesses and organisations in Italy, particularly in critical industries such as health, energy, mobility, consumer goods, circular economy, public services . Build strong relationships with key stakeholders at potential customers and turn them into Experientia ambassadors . Lead workshops and meetings with key customers to identify customer needs and match them with Experientia’s offering, including the joint ideation of new projects . Plan and drive the sales process from initial contact all the way to contract signature . Attend and speak at conferences and events Requirements . 8+ years work experience . Ability to manage client contacts on senior level . Experience from pharma, energy, mobility, telecommunications, tech or other complex environments . Experience in managing contract negotiations . Strong people skills and ability to adapt to different stakeholders . Strong verbal and written communication skills and excellent presentation skills, fluent in Italian and English . You should be eligible to work in Italy Personal Attributes . Entrepreneurial and gets things done . Likes to find innovative, smart solutions to new problems . Pragmatic and solution-oriented . Strong collaborator We’re looking forward to your application! How to apply: Interested applicants should send a motivational cover letter, a CV, and possible other supporting materials to [email protected]. Please specify the position you are applying for.

  • UX/UI Designer: Turin, Italy

    Experientia is looking for a UX/UI Designer to support our design projects in Turin. You will join us with outstanding interactive design skills, methodical thinking, fascination with information visualization, and a deep understanding of service and interaction design. We currently offer a hybrid work model, where we give our team members the opportunity to work both from home and from the office, with the requirement to be in the office at least once a week (the hybrid model allows for some flexibility that can be discussed by evaluating specific situations). As a UX/UI designer, you have a good knowledge of the design process (user research, research-based personas, customer journey maps, etc..) in order to translate data into meaningful and appealing interactive visual solutions that can address multiple audiences. Therefore you will closely work with User Researchers, Service Designers, and Interaction Designers. Key responsibilities . Support design activities from initial requirements to concept, interaction design, and development . Produce storyboards, scenarios, user flows, wireframes, design prototypes, and UI specifications . A reliable person with a strong orientation in collective results and a high level of collaboration . Able to design functional wireframes and prototyping interfaces . Work closely with developers, UX and Service designers contributing to the improvement of the design quality and final user experience . Interact with clients, colleagues, and external parties to ensure that our design solutions are conceptualized and delivered to top-notch quality Relevant experience and mindset . A UX/UI designer with 2+ years of experience in digital projects . A bachelor or master degree in interactive design, user experience design, or similar . Excellent knowledge of the Adobe design tools: Illustrator, Indesign, Photoshop, XD, and Premiere.  . Proficiency in tools such as Adobe XD, Figma, Keynote, etc.  . Hand-drawn illustration is a plus. Versatility to learn different tools according to project requirements . Fully aware of the design possibilities within the web and mobile platforms, and excited about emerging technologies We would like you to be . Flexible and willing to travel when projects require it . A strong presenter and an excellent communicator in Italian and English Benefits . A competitive salary . Meal vouchers . Flexible working hours How to apply Interested applicants should send a motivational cover letter in English, an English CV, a portfolio (pdf format or online), and any other supporting materials to [email protected]. The portfolio should showcase a range of interim and final deliverables created during the course of the projects and what was the role and contribution made to each project.  

  • UX researcher: Turin, Italy

    Experientia is looking for an outstanding UX researcher to join our team in Turin, Italy. We currently offer a hybrid work model, where we give our team members the opportunity to work both from home and from the office, with the requirement to be in the office at least once a week (the hybrid model allows for some flexibility that can be discussed by evaluating specific situations). The UX researcher will have experience in working with a team of UX researchers, service designers, and behavioral analysts in research and service design projects lasting from one to several months in international environments. The ideal candidate will have excellent UX research skills, process-oriented and methodological thinking, and experience in designing complex service ecosystems using a human-centered design methodology. Good knowledge of various qualitative research methods is required - including desk research (e.g. literature review), ethnographic observations, contextual interviews, digital ethnography (e.g. remote interviews and digital activities), heuristic and formative evaluations, usability testing, and knowledge of how to translate these into the design process. They will have the capability of planning and conducting both secondary and primary research, and experience in the analysis of research results leading to the definition of actionable insights towards the creation of research-based personas, customer journey maps, behavioral models, and service models. Key responsibilities . Scope, plan and work on research for service design projects  . Take part in the analysis of the research results to produce insights into projects with an international reach . Collaborate with the service and UX design team to define customer journeys across channels and touchpoints for some of the world’s leading international brands . Present to clients, and facilitate workshops and co-creation sessions set up in collaboration with the service design team . Help shape and develop research methods and tools within Experientia by identifying tools, resources, methods, and techniques that evolve existing approaches for the larger Experientia community . Understand the parameters of a design problem and translate user research and usability findings into insights helping the design team to transfer insights into effective appropriate design deliverables . Prepare material for workshops to present the research results and engage the relevant stakeholders in participatory activities. . Work independently, or in teams and in close conjunction with the partners, to produce delightful services Relevant experience and mindset . A professional with 3+ years of working experience in the field of UX research and/or service design . University and/or advanced degree(s) in Anthropology, UX research, Service Design, User Experience Design, Product Service System Design, or similar . A reliable person with a strong orientation in collective results and a high level of collaboration . An expert who knows the common service design tools, methods, and processes . Experienced in planning and conducting qualitative user research . Strong ability to synthesize complex research findings into thematic insights that reflect diverse social, cultural, and user contexts . A person with strong communication and facilitation skills . Specific experience in either healthcare, energy, circular economy, or the mobility industry is a plus . Visual communication skills are a plus . Knowledge of the Adobe design tools (Illustrator, Indesign, Photoshop, XD, and Premiere) is a plus We would like you to be . Flexible and willing to travel when projects require it . Excellent communicator in Italian and English (knowledge of other languages is appreciated and taken into account in the evaluation of profiles) Benefits . A competitive salary . Meal vouchers . Flexible working hours How to apply Interested applicants should send a motivational cover letter in English, an English CV, and any other supporting materials to [email protected] Their application may be accompanied by a portfolio (pdf format or link to an online portfolio) that should show a range of projects and what the role and contribution to each was.  

Our offices

Switzerland


Experientia Global SA

Stadthausgasse 10, 4051 Basel


Emails:
- for general inquiries
- for business inquiries
- for employment or internships

+41 061 506 88 56

IDE/UID (VAT) Nr.: CHE-272.046.516

Italy


Experientia s.r.l

Turin (10123): Via Maria Vittoria 38


Emails:
- for general inquiries
- for business inquiries
- for employment or internships

+39 011 1911 8677

Social Capital: 100,000 euro Company Reg. Nr.: 1031176 Fiscal Code & VAT Nr.: IT 09182030016