Ethnography
Ethnography Share Understand your customers’ attitudes and behaviors through ethnography. Our qualitative research methods provide you with comprehensive insight into why your customers act the way they do in specific contexts, and how it impacts your business. Through in-depth research in and out of the field, we uncover the attitudes, beliefs and contexts that influence how people really behave. Metods & tools All Post Cultural probes Cultural probes are used in workshops and interview sessions to elicit responses, understand people’s associated emotions and attitudes, and inspire designers’ thinking. Video ethnography Videos filmed during fieldwork can be shown to your stakeholders, giving them an immersive understanding of the research and its value to business. Stakeholder interviews We ensure that your expert knowledge is included in the foundational research materials, through interviews with your internal stakeholders. Contextual interviews Interviewing people in their work and life settings helps us to understand their attitudes, expectations and challenges. Shadowing By following people as they go about their daily lives, we see the insights that people can’t always put into words. Diary studies People record their actions, behaviors and feelings in their own words, creating a valuable and rich research resource. Qualitative and quantitative research Quantitative research looks at how many people do or think something, while qualitative research finds out why. Related projects All Services Behavioral design Research and assessment Strategy Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy Health GoCare: Interactive dashboard for a better home hospitalization service Finance Banca 5, a new branchless bank model Go back to our services
Behavioral modeling
Behavioral modeling Share Use behavioral modeling to transform your customer insights into cognitive, practical and holistic frameworks that can be widely shared and applied. Metods & tools All Post Persona modeling Get to know your customers’ typical attitudes, expectations, aspirations and behaviors, through personas based on qualitative in-depth research. Task analysis Gain an in-depth understanding of how your customers use your product or service – their expectations, difficulties, favorite aspects, and main points to impact them. Behavioral change strategy We create research-based models of what drives people’s behaviors, and ways to nudge or guide them to new behaviors. Cognitive modeling Our frameworks illustrate people’s thought processes in given contexts, showing critical moments where design can have an impact on their behaviors. Behavioral economics We use behavioral economics principles to understand and design for people’s natural habits in systems and marketplaces. Choice architecture design Understand and influence how your customers make decisions related to your product or service. Related projects All Services Behavioral design Research and assessment Strategy Health Rare disease patient journey mapping HealthSocial innovation Singapore: a city for people aging gracefully Consumer technology Exploring urban dwelling usage to inform appliance design Go back to our services
User experience testing
User experience testing Share Through usability testing methods and heuristic evaluation, we make sure that product and service designs are market-ready, before implementation begins. Our iterative rounds of testing and prototyping refine the design based on testing feedback, to eliminate issues and help to reach best practices. Metods & tools All Post Heuristic evaluation Our experts assess your website or platform and highlight best practices, pain points or usability issues, and recommend improvements. Multivariate testing See how customers react to changes before you implement them, with comparative versions of design elements and copy. Formative evaluations Shape your interface design process by involving users in identifying best practices and potential pain points found in similar designs. Summative evaluations People carry out task-based activities to identify pain points, usability issues and points of excellence in your interface. Related projects All Services Behavioral design Research and assessment Strategy Consumer technology Buttonless: engaging users in interactions with keyless devices Health GoCare: Interactive dashboard for a better home hospitalization service Consumer technologyFinance BancoSmart, an award-winning ATM Go back to our services
Service design
Service design Share Just like our product and interface design process, our service design is based on solid research insights, and is thoroughly prototyped and tested. We design service solutions that meet expectations, are easy and enjoyable to use, and service touchpoints that satisfy your customers. Metods & tools All Post Customer journey mapping Explore people’s current experience with your product or service, their interactions, feelings and expectations, as well as their ideal experiences and flows. Scenarios Based on research insights, we build personalized stories that illustrate concepts and opportunities, and help to shape, test and validate the design of your product and service concepts. Service blueprints Our research and design teams map out the customer journey of the user through the steps of a service, and all of the interactions that make that journey possible. Business modeling Our researchers and designers develop potential business models based on qualitative and quantitative research insights. Ideation Our researchers and designers work together to generate ideas for your product or service. These are often based on the pain points and opportunities emerging from the fieldwork. Concept development In workshops with clients and stakeholders, or in internal teams, we develop opportunities into concepts that can be prototyped and tested. Design prototyping We develop a simulation of your service that can be tested with your target audience. Stakeholder mapping Understand how your stakeholders interact and influence each other’s actions, and how they can affect the development of your project. Related projects All Services Behavioral design Research and assessment Strategy Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy Health GoCare: Interactive dashboard for a better home hospitalization service Health Rare disease patient journey mapping Go back to our services
Participatory design
Participatory design Share Uncover rich and diverse insights through participatory design with internal stakeholders or research participants. These insights can become the basis for qualitative research or guidance for further strategy development. Metods & tools All Post Stakeholder mapping Understand how your stakeholders interact and influence each other’s actions, and how they can affect the development of your project. Co-creation with stakeholders Research and design teams carry out workshops with clients to generate and refine concepts. Co-creation with research participants We invite your target market to participate in the planning and design process, identifying features that create the ideal product or service. Stakeholder interviews We ensure that your expert knowledge is included in the foundational research materials, through interviews with your internal stakeholders. Related projects All Services Behavioral design Research and assessment Strategy B2B Collaboration UI, redesigning the filter navigation experience Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy Health GoCare: Interactive dashboard for a better home hospitalization service Go back to our services
Information architecture
Information architecture Share Present content to your audience in a clear and compelling way with solid information architecture. Metods & tools All Post Choice architecture design Understand and influence how your customers make decisions related to your product or service. Sitemap To get it right from the start, we use sitemaps to plan the information architecture and content flow of your website. Card sorting Gain insight on how your audience would label and classify your content. This is particularly relevant to projects that are content-heavy or have complex information architecture. Content audit Understand and evaluate the content on your current site content before undergoing a redesign. Wireframes We create a visual representation of the features and interactions of your website or app. Wireframes display the functional elements of the pages, their location in the interface and their hierarchy. Related projects All Services Behavioral design Research and assessment Strategy Consumer technology Buttonless: engaging users in interactions with keyless devices B2B Collaboration UI, redesigning the filter navigation experience Health GoCare: Interactive dashboard for a better home hospitalization service Go back to our services
Prototyping
Prototyping Share Our prototypes help you to test the product or service benefits and drawbacks for your customers. Prototypes can be used to understand how well solutions can be used in their intended context, and to gauge the reaction and acceptance from your customers, before you go to market. We do “just enough” prototyping to achieve the aims of your project. “Low fidelity” prototypes can help define the look and feel and generate enthusiasm, while “high fidelity” prototypes showcase the interaction patterns or can be used for usability testing. Metods & tools All Post Paper prototype Paper prototypes, or mock-ups, are used to test early iterations of a design concept. People are asked to represent the prospective users and to perform realistic tasks by interacting with a paper version of the interface. This helps us to test and refine concepts before developing higher fidelity prototypes. Conceptual prototypes They can be interactive and enable testing of user acceptance by multiple users in various contexts. They may take the form of paper, video, software or three-dimensional prototypes. These representations help to explain the concept vision to various stakeholders – clients, users and colleagues. Click-through prototypes Click-through prototypes are usually low/mid fidelity versions of the envisioned solution. They help, among other things, simulate the system responses and test the appropriateness of the interaction flow. Appearance prototype Dynamic, visual, three-dimensional and environmental representations of what a product, service or application may look like. Used to evaluate the initial customer experience or reaction, in-store experiences and to refine aspects of colour and material choices. Functional prototypes They are models or software solutions to demonstrate product or service functionalities and to test these before committing the project for further development. Related projects All Services Behavioral design Research and assessment Strategy Consumer technology Buttonless: engaging users in interactions with keyless devices B2B Collaboration UI, redesigning the filter navigation experience Health GoCare: Interactive dashboard for a better home hospitalization service Go back to our services
Business strategy design
Business strategy design Share Evaluate and grow your business concept with our practical business strategy design tools and methods. Metods & tools All Post Behavioral change strategy We create research-based models of what drives people’s behaviors, and ways to nudge or guide them to new behaviors. Choice architecture design Understand and influence how your customers make decisions related to your product or service. Stakeholder mapping Understand how your stakeholders interact and influence each other’s actions, and how they can affect the development of your project. UX roadmap We create an action plan to reach your product or service goals, with clear instructions on how to prioritize and implement stages. Value chain analysis See how value for your customers can be added to the processes and interactions that make up your service. Market landscape research Understand the landscape of a new market, whether you’re considering a new product offering, market segment or region. Design strategy We develop design strategies for companies and governments based on qualitative research insights. Competitor analysis Understand your competitors’ strengths and weaknesses, and where your product or service stands with your audience. Market entry strategy Ensure your market entry strategies is based on real contexts and challenges, with our comprehensive qualitative and quantitative research. Related projects All Services Behavioral design Research and assessment Strategy Health Rare disease patient journey mapping Consumer technology Exploring urban dwelling usage to inform appliance design Cities & Infrastructure CityOpt: Engaging citizens to facilitate energy demand responses Go back to our services
Envisioning
Envisioning Share Envision the future of your product or service with a market entry strategy or future scenario. These research-based tools provide you with actionable insights to move your concept forward. Metods & tools All Post Scenarios Based on research insights, we build personalized stories that illustrate concepts and opportunities, and help to shape, test and validate the design of your product and service concepts. Service blueprints Our research and design teams map out the customer journey of the user through the steps of a service, and all of the interactions that make that journey possible. Concept development In workshops with clients and stakeholders, or in internal teams, we develop opportunities into concepts that can be prototyped and tested. Opportunity mapping A user experience tool that allows you to envision future experiences that your product or service could provide. Future scenarios Envision how your customers could use your product or service in 5, 10 or 20 years. Related projects All Services Behavioral design Research and assessment Strategy Consumer technology Buttonless: engaging users in interactions with keyless devices Social innovation COE, Strengthening access to justice through non-judicial redress mechanisms HealthSocial innovation Singapore: a city for people aging gracefully Go back to our services
Policy development
Policy development Share Understand the socio-environmental factors influencing your stakeholders and constituency in order to create pertinent and holistic policies. Metods & tools All Post Policy guidelines We develop policy guidelines based on solid research and behavioral insights, considering how policies influence and impact the people they are designed for. Executive design workshops Tailored executive design workshops provide you with the foundations to design thinking and how to implement it as a framework in your company. Policy development We act as a strategic partner in policy development, ensuring that stakeholders’ attitudes are captured and that policies are implemented in a human-centered way. Related projects All Services Behavioral design Research and assessment Strategy Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy HealthSocial innovation Singapore: a city for people aging gracefully Cities & Infrastructure CityOpt: Engaging citizens to facilitate energy demand responses Go back to our services