Ethnography
Ethnography Share Understand your customers’ attitudes and behaviors through ethnography. Our qualitative research methods provide you with comprehensive insight into why your customers act the way they do in specific contexts, and how it impacts your business. Through in-depth research in and out of the field, we uncover the attitudes, beliefs and contexts that influence […]
Behavioral modeling
Behavioral modeling Share Use behavioral modeling to transform your customer insights into cognitive, practical and holistic frameworks that can be widely shared and applied. Metods & tools All Post Persona modeling Get to know your customers’ typical attitudes, expectations, aspirations and behaviors, through personas based on qualitative in-depth research. Task analysis Gain an in-depth understanding […]
User experience testing
User experience testing Share Through usability testing methods and heuristic evaluation, we make sure that product and service designs are market-ready, before implementation begins. Our iterative rounds of testing and prototyping refine the design based on testing feedback, to eliminate issues and help to reach best practices. Metods & tools All Post Heuristic evaluation Our […]
Service design
Service design Share Just like our product and interface design process, our service design is based on solid research insights, and is thoroughly prototyped and tested. We design service solutions that meet expectations, are easy and enjoyable to use, and service touchpoints that satisfy your customers. Metods & tools All Post Customer journey mapping Explore […]
Participatory design
Participatory design Share Uncover rich and diverse insights through participatory design with internal stakeholders or research participants. These insights can become the basis for qualitative research or guidance for further strategy development. Metods & tools All Post Stakeholder mapping Understand how your stakeholders interact and influence each other’s actions, and how they can affect the […]
Information architecture
Information architecture Share Present content to your audience in a clear and compelling way with solid information architecture. Metods & tools All Post Choice architecture design Understand and influence how your customers make decisions related to your product or service. Sitemap To get it right from the start, we use sitemaps to plan the information […]
Prototyping
Prototyping Share Our prototypes help you to test the product or service benefits and drawbacks for your customers. Prototypes can be used to understand how well solutions can be used in their intended context, and to gauge the reaction and acceptance from your customers, before you go to market. We do “just enough” prototyping to […]
Business strategy design
Business strategy design Share Evaluate and grow your business concept with our practical business strategy design tools and methods. Metods & tools All Post Behavioral change strategy We create research-based models of what drives people’s behaviors, and ways to nudge or guide them to new behaviors. Choice architecture design Understand and influence how your customers […]
Envisioning
Envisioning Share Envision the future of your product or service with a market entry strategy or future scenario. These research-based tools provide you with actionable insights to move your concept forward. Metods & tools All Post Scenarios Based on research insights, we build personalized stories that illustrate concepts and opportunities, and help to shape, test […]
Policy development
Policy development Share Understand the socio-environmental factors influencing your stakeholders and constituency in order to create pertinent and holistic policies. Metods & tools All Post Policy guidelines We develop policy guidelines based on solid research and behavioral insights, considering how policies influence and impact the people they are designed for. Executive design workshops Tailored executive […]