Ethnography
Ethnography Share Understand your customers’ attitudes and behaviors through ethnography. Our qualitative research methods provide you with comprehensive insight into why your customers act the way they do in specific contexts, and how it impacts your business. Through in-depth research in and out of the field, we uncover the attitudes, beliefs and contexts that influence how people really behave. Metods & tools All Post Cultural probes Cultural probes are used in workshops and interview sessions to elicit responses, understand people’s associated emotions and attitudes, and inspire designers’ thinking. Video ethnography Videos filmed during fieldwork can be shown to your stakeholders, giving them an immersive understanding of the research and its value to business. Stakeholder interviews We ensure that your expert knowledge is included in the foundational research materials, through interviews with your internal stakeholders. Contextual interviews Interviewing people in their work and life settings helps us to understand their attitudes, expectations and challenges. Shadowing By following people as they go about their daily lives, we see the insights that people can’t always put into words. Diary studies People record their actions, behaviors and feelings in their own words, creating a valuable and rich research resource. Qualitative and quantitative research Quantitative research looks at how many people do or think something, while qualitative research finds out why. Related projects All Services Behavioral design Research and assessment Strategy Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy Health GoCare: Interactive dashboard for a better home hospitalization service Finance Banca 5, a new branchless bank model Go back to our services
Behavioral modeling
Behavioral modeling Share Use behavioral modeling to transform your customer insights into cognitive, practical and holistic frameworks that can be widely shared and applied. Metods & tools All Post Persona modeling Get to know your customers’ typical attitudes, expectations, aspirations and behaviors, through personas based on qualitative in-depth research. Task analysis Gain an in-depth understanding of how your customers use your product or service – their expectations, difficulties, favorite aspects, and main points to impact them. Behavioral change strategy We create research-based models of what drives people’s behaviors, and ways to nudge or guide them to new behaviors. Cognitive modeling Our frameworks illustrate people’s thought processes in given contexts, showing critical moments where design can have an impact on their behaviors. Behavioral economics We use behavioral economics principles to understand and design for people’s natural habits in systems and marketplaces. Choice architecture design Understand and influence how your customers make decisions related to your product or service. Related projects All Services Behavioral design Research and assessment Strategy Health Rare disease patient journey mapping HealthSocial innovation Singapore: a city for people aging gracefully Consumer technology Exploring urban dwelling usage to inform appliance design Go back to our services
User experience testing
User experience testing Share Through usability testing methods and heuristic evaluation, we make sure that product and service designs are market-ready, before implementation begins. Our iterative rounds of testing and prototyping refine the design based on testing feedback, to eliminate issues and help to reach best practices. Metods & tools All Post Heuristic evaluation Our experts assess your website or platform and highlight best practices, pain points or usability issues, and recommend improvements. Multivariate testing See how customers react to changes before you implement them, with comparative versions of design elements and copy. Formative evaluations Shape your interface design process by involving users in identifying best practices and potential pain points found in similar designs. Summative evaluations People carry out task-based activities to identify pain points, usability issues and points of excellence in your interface. Related projects All Services Behavioral design Research and assessment Strategy Consumer technology Buttonless: engaging users in interactions with keyless devices Health GoCare: Interactive dashboard for a better home hospitalization service Consumer technologyFinance BancoSmart, an award-winning ATM Go back to our services
Summative evaluations
People carry out task-based activities to identify pain points, usability issues and points of excellence in your interface.
Formative evaluations
Shape your interface design process by involving users in identifying best practices and potential pain points found in similar designs.
Multivariate testing
See how customers react to changes before you implement them, with comparative versions of design elements and copy.
Heuristic evaluation
Our experts assess your website or platform and highlight best practices, pain points or usability issues, and recommend improvements.
Choice architecture design
Understand and influence how your customers make decisions related to your product or service.
Behavioral economics
We use behavioral economics principles to understand and design for people’s natural habits in systems and marketplaces.
Cognitive modeling
Our frameworks illustrate people’s thought processes in given contexts, showing critical moments where design can have an impact on their behaviors.