Driving digital transformation one touch at a time
Driving digital transformation one touch at a time 3M Share Experientia gathered expert insights and voice of customer insights about intelligent self-service applications to create coherent storytelling for 3M clients and to provide compelling choices through predictive, engaging and learning touchpoints. We conducted a global benchmark research and interviews with industry experts to understand trends, changing paradigms and crucial concepts around intelligent self-service and created a B2B sales tool prototype: the innovation playbook that communicates the research outcomes. 3 things to know Global research Our benchmark focused extensively on Europe, US, China and Japan while industry experts joined our research from 5 different countries, bringing insights from all around the world. Driving digital transformation Design principles modelled empathic, people-centric frameworks for developing self-service experiences. Innovation playbook in action Future scenarios illustrate fast, intuitive, hassle-free experiences to end users who expect beauty and usability, familiarity and seamless connections. Gallery In depth Service mix: Design thinking Envisioning Business strategy design Information architecture Participatory design Service design Ethnography Context 3M offers a wide range of standard and customizable single-touch and multi-touch systems that are easy to integrate into OEM and display solutions, as well as a portfolio of fully integrated displays. This allows 3M clients to create interactive and immersive touchscreen experiences with systems and displays that are engineered for commercial applications and backed by advanced touch technology that’s ultra-fast, reliable and responsive. Challenge 3M reached out to Experientia to better understand its customers context and future scenarios that could strengthen its service offering. Research Experientia conducted a global benchmark research, collecting best practices and global innovative examples of self-service UX/UI systems, extracting relevant themes and trends. We interviewed 10 experts in architecture, design, food & beverage to gather first hand knowledge on how customer experiences are fueling innovation in the segment, and to understand trends, changing paradigms and crucial concepts around intelligent self-service. Design Experientia prioritized the interview insights using affinity mapping and constructed near-future scenarios analyzing different factors affecting UX. Ideation sessions generated new ideas to redefine how brands engage customers with intelligent self-service applications. Experientia designed a self service innovation playbook documenting research insights, design principles and scenario. It comes in a box containing the insights booklet, idea cards and impact map for co-creation, to aid collaborative design making. Impact The self service innovation playbook is now being used as a B2B sales tool to engage clients. Related projects All Services Behavioral design Research and assessment Strategy B2B Collaboration UI, redesigning the filter navigation experience B2B Reinventing customer and supplier interactions for a multinational flooring company B2B AR tools for industrial maintenance Go back to our portfolio
AR tools for industrial maintenance
AR tools for industrial maintenance Hitachi Share Experientia created digital AR tools that added intelligence and efficiency to the industrial maintenance and repair processes in the shopfloor’s context. A working hi-fi AR prototype was demonstrated to the C-suite. Based on the as-is maintenance process and existing pain points, Experientia conceptualized use-case scenarios, interaction flows and interfaces. 3 things to know Express delivery Our benchmark focused extensively on Europe, US, China and Japan while industry experts joined our research from 5 different countries, bringing insights from all around the world. Focus on core issues Through user journey mapping, main issues of industrial maintenance were uncovered and turned to key solutions for the interaction concept. Innovation throughout Cutting edge technology platforms like AR Core and Google’s Cloud Speech API were used to create a coherent system between mobile, smartwatch and earbuds. Gallery Multilayer tech ecosystem that combines three devices: smartphone, smartwatch and headphones Watch interface Watch interface Analysis diagram of the maintenance process and existing pain points In depth Service mix: Prototyping Information architecture Service design Behavioral modeling Context The client is an industrial player that has its own factories and also provides shop floor equipment to factories of their clients. In these environments any interruption in an assembly or production line is very costly. Challenge Efficient production time is lost due to misinformed, miscommunicated and non-standardized maintenance processes. The solution is a combination of user and system generated content that constantly improves according to daily incoming data about maintenance operations. The client would like to use AI and machine learning to provide values for all the stakeholders. Research Focused on worker’s needs to get jobs done rather than just spreading technologies, our solution was built on day-to-day tech providing maintainers with non-invasive support enabling them to be able to choose the best tech and device depending on the context and their personal experience. We used a (high end) coffee machine as a simulacrum of an industrial machine and mapped user journey and defined opportunities of digital tools for industrial maintenance. Design The proposed solution is a multilayer tech ecosystem that combines three devices: smartphone, smartwatch and headphones. They overlay timely, qualitative and statistical information to maintainers about assets, manuals and maintenance steps. The solution enables communication amongst colleagues and creates an easy reporting system, all integrated through a user and system generated database. Experientia designed a hi-fi prototype to showcase functionality and adequacy of an augmented multistep maintenance process on an exemplary machine. The prototype consists of an augmented reality app on mobile, an information app on a smartwatch and voice assistant interaction on a bluetooth headset. The demo across three devices proved interaction patterns and its benefits. The user journey consists of the six steps of a general maintenance process (asset failure, location, inspection, repair, spare parts, report and shift handover) organized along with macro phases (inspection, operation, communication, documentation). As second layer, we considered elements such as actors / tools and challenges and we highlighted the time consuming activities. Impact The client used the demo internally as a proof of concept to obtain further funding for future exploration As next steps the knowledge platform needs to be implemented and the solution should be tested on a shopfloor.. Related projects All Services Behavioral design Research and assessment Strategy B2B Collaboration UI, redesigning the filter navigation experience B2B Reinventing customer and supplier interactions for a multinational flooring company B2B Driving digital transformation one touch at a time Go back to our portfolio
Redesigning the visitors’ museum experience
Redesigning the visitors’ museum experience Pinacoteca Giovanni e Marella Agnelli Share Reimagining and redesigning the museum experience that a visitor has through a careful analysis of the current pain points. 3 things to know Pain points of a visitor’s journey A systematic representation of an ordinary visitor’s journey that highlights the positive and negative aspects of the museum experience A concept for a new wayfinding system A proposal for the redesign of the elements that guide the visitors along the museum Ideas for a new museum experience A range of ideas that can improve the visitors’ experience, from redesigning spaces to offering new services. Gallery Take away navigation Informative facade Floor signage Signage The intensity of the visual elements becomes lighter going up Visitor journey map External view of the Renzo Piano designed museum In depth Service mix: Information architecture Service design Ethnography Context The art gallery, inaugurated in 2002, sits on the top floor of the Lingotto complex, the first FIAT factory and now a modern complex with concert halls, theatre, a convention centre, shopping arcades and a hotel. The Gallery contains a selection of works from the private collection of Gianni and Marella Agnelli. The collection is housed in the “jewellery box”, a steel body designed by Renzo Piano, with an area of 450 square meters raised 34 meters from the test track on the roof of the factory. Challenge The location within the Lingotto complex creates a multitude of wayfinding challenges for the visitor. The challenge was thus how to create a new visitor experience that helps guide visitors but also provides a new identity for the museum. Research Four colleagues explored and mapped the services provided by the Pinacoteca Agnelli. Only two were native Italian speakers. We collected experiences from people that visited Pinacoteca for the first time. This allowed us to create a systematic representation of an ordinary visitor’s journey that highlights positive and negative aspects of the museum experience. Design The design activities started with idea generation activities: we conducted several brainstorming sessions internally, merged the ideas that were similar, selected the most effective, and developed the most promising one in more detail. The next phase concentrated on developing a proposal for the redesign of the elements that guide the visitors along the museum, in other words a concept for a new wayfinding system. Following a process focused on the visitor experience, we took into account the visitors’ impression of the building to inspire the new design of the signage. A gradient recalls the experience that visitors have while going up the elevators: from a chaotic environment to a delightful and sophisticated art space. By using the shapes of the roof and the 5th floor we want to enhance the link to the architectural space by creating an echo of the structure inside the Pinacoteca Agnelli. We also developed a range of ideas that can improve the visitors experience, from redesigning spaces to offering new services. Impact The museum is in the process of implementing the Experientia design guidelines. Related projects All Services Behavioral design Research and assessment Strategy Brand UX Qualitative research on food and drink consumption to develop new consumer services Brand UX Packaging upgrade for Chinese food producer Go back to our portfolio
Innovation opportunities in the Polyclinic of Palermo
Innovation opportunities in the Polyclinic of Palermo Policlinico Giaccone Share Understanding the user experience in the hospital to bring incremental innovations to its clinic services 3 things to know Flexibility and adaptation An iterative approach throughout the project allowed us to adapt the analysis on the hospital context, its rules, and emerging unexpected opportunities. Observe, understand, create bridges Understanding behaviors and expectations of users, doctors and professionals was essential to respect the equilibrium between different perspectives in the hospital context. Deliver innovation pills Experientia proposed small solutions that could have a great impact on users (patients and HCPs) and that could be more easily integrated into the complex system of a University Hospital. Gallery In depth Service mix: Prototyping Participatory design Service design Behavioral modeling Ethnography Challenge We carried out a user centered design project within the University Hospital Polyclinic Paolo Giaccone of Palermo with the aim of generating innovative ideas to be deployed in its clinics in the area of cardiology, oncology, opthalmology and haematology. Following a participatory process, we involved the clinics’ medical staff in research and generative activities, detected two concepts and prototyped one of them. Research We conducted contextual interviews and shadowing for one week in 5 clinics in the Polyclinic, with physicians and nurses, their heads, and other primary actors in the clinic under study (e.g. postgraduate doctors, psychologists and administrative staff). This research allowed us to understand the functioning of the complex hospital system in the specific context of outpatient visits, aiming to propose solutions benefitting both HCPs and patients. Design Based on the workshop results, two design concepts were presented, one focused on effective communication between health professionals and the other on the welcoming and orientation of the patient. Considering the boundaries of the project, we decided to further develop the first concept, to illustrate it with a use scenario, and to integrate with a high level prototype aimed at showing functionalities of the main hospital software that could be implemented in order to facilitate interdepartmental communication. Impact The solution aims at facilitating collaboration – both between healthcare professionals within the same ward, and with other hospital facilities – through the optimization and integration of the functions of the Hospital Intranet and the creation of opportunities for meetings between healthcare professionals. Related projects All Services Behavioral design Research and assessment Strategy Health GoCare: Interactive dashboard for a better home hospitalization service Health Rare disease patient journey mapping HealthSocial innovation Singapore: a city for people aging gracefully Go back to our portfolio
Low2No: shaping the future of sustainable living
Low2No: shaping the future of sustainable living Sitra, the Finnish Innovation Fund Share In the former container port area of Helsinki, a building block named Airut (“messenger” or “herald” in Finnish) has risen to showcase innovative solutions for green developments worldwide. In collaboration with the engineering firm Arup, the architect studio Sauerbruch Hutton and Galley Eco Capital, Experientia has been a key contributor of this mixed-use development block, which houses around 500 residents, together with small-carbon-footprint services. 3 things to know Creating value through service design We designed energy demand management solutions and services and coordinated “mixed use” service offerings. The core of the service was enabling participatory solutions, such as games, competitions, workshops and websites for all its users. Behavioral change We analyzed drivers of behavioral change like environmental & life constraints, motivation and belief, social pressure and constraints, cultural framework, architectural and interface affordances, and designed fifty initial ideas for tools and services to facilitate behavioral change in Jätkäsaari Award winning Airut and Low2No have already won two awards – the 2011 Italian national prize for innovation in services and an acknowledgement prize in the 2011 Holcim awards for sustainable construction. Gallery In depth Service mix: Prototyping Information architecture Participatory design Service design Ethnography Useful links: Italian National Prize for Innovation in Services Blog post 2011 Holcim awards for sustainable construction Blog post Context The climate crisis requires new ways of designing and living our built environment, particularly in colder countries like Finland. Sitra, the Finnish innovation agency, launched an international competition for a low carbon housing and commercial building complex in Jätkäsaari, a reclaimed goods harbour to the west of central Helsinki, that aims to facilitate behavioural change towards more sustainable lifestyles. Challenge The competition was won in September 2009 by an international team led by global design, engineering and planning firm, Arup, providing engineering and sustainability services. The team also included Berlin-based Sauerbruch Hutton as lead architects and consumer behavior-change strategists Experientia. The building complex covers 22,000 square metres and provides new residences, office and retail space. Emissions are reduced through building design and performance, mobility systems and food production Research As the experience design partner, Experientia’s role has been to nudge the behavior of the people that visit, live and work at Airut, in a lasting sustainable direction. This nudge is being achieved through actively involving potential future residents and entrepreneurs in the development of their future environments, through the design of impactful, sophisticated and sustainable service offerings, and through the creation of behavioral change programmes. Design These interventions help to reduce energy demand and carbon emissions by enabling residents and workers to make better choices about their consumption while enjoying a very high quality of life. They are, in other words, “soft infrastructure” offerings that will complement the block’s “hard infrastructure” for energy and carbon management, including geothermal preheating and cooling, building integrated photovoltaics and a carbon neutral bio-heat product provided by the district heating network. Our specific deliverables have included a behavioral change framework, an award-winning service platform design, and a smart meter user interface design. Experientia has also worked on the planning and design of services, to create, within the Low2No project, a “Food Hub” (offering services related to the purchase, consumption and sharing of regional, organic food, an ethical and sustainable alternative to the products commonly offered in the Finnish market); an “Eco-laundry” (using highly efficient practices and detergents with a low environmental impact); and a communal, wood-fuelled sauna (an eco-friendly response to the presence of a private electric sauna in most Finnish homes). Impact Construction has been completed and the block is now occupied. From now, the sustainable ideals that govern its day-to-day life act as a model and example for the rest of Helsinki, Finland and the world. It has already won two awards – the 2011 Italian national prize for innovation in services (awarded to Experientia), and an acknowledgement prize in the prestigious 2011 Holcim awards for sustainable construction (awarded to the full design team). italian National Prize for Innovation in Services Blog post 2011 holcim awards for sustainable construction Blog post Related projects All Services Behavioral design Research and assessment Strategy Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy Social innovation Turin Public Libraries, redesigning the cultural experience Social innovation COE, Strengthening access to justice through non-judicial redress mechanisms Go back to our portfolio
EZY Crowd Go, easy crowd guidance optimization
EZY Crowd Go, easy crowd guidance optimization EIT Digital Innovation Factory, European Research Project Share As a partner of the EZY – Crowd Go (an EIT funded project), Experientia co-designed wayfinding solutions to guide crowds during temporary events in public spaces. We conducted stakeholder research and led co-design activities with event managers and security professionals to identify new service opportunities, provide UX guidelines and design the prototype of the IoT dashboard. 3 things to know Clarify the needs and “jobs to be done” Investigate start-up MVP market interviewing stakeholders involved in the event management industry, to clarify needs, pain points and opportunities regarding the management and monitoring of crowds. Define the value proposition Using co-design methodology to identify a long term USP for safe exit strategies during temporary events. Future customers are both public authorities and private organizations that would benefit from using a system that guides event-goers to the least crowded exits. Design and validate the MVP solution Defining UX strategy and guidelines for visitor front-end exit guidance and designing a hi-fi dashboard prototype of the operational lights and sensors back-end IoT. Gallery In depth Service mix: Envisioning Prototyping Service design Context In the context of the European research project EIT (European Institute of Technology) Digital, Experientia co-designed wayfinding solutions to guide crowds during temporary events in public spaces. The IoT solution combines non-invasive WiFi crowd monitoring and crowd guidance directions using smart lights and sensors. Challenge During the initial and exploratory phase, we conducted stakeholder research and led co-design activities with event managers and security professionals to identify new service opportunities. During the design phase, we defined UX guidelines and designed a dashboard IoT prototype for security and facility managers to recommend behavior choices based on a data analysis of crowd-behavior. Research During the “early bird period” November-December 2019 Experientia research team conducted in-person and remote stakeholder interviews. The in-depth interviews allowed us to investigate the research question from a broad, comprehensive perspective. The main objective of the research was to investigate and identify opportunities for temporary event management. Model At the beginning of 2020 Experientia conducted a kick-off workshop with all the partners . We shared insights from the stakeholder and user research phase to inform and define the value proposition. Through participatory and co-design methodologies we facilitated the development of the next phases as well as conducted concept ideation activities. Design Experientia and the Polytechnic University of Milan used the findings from research to frame and define solutions for the design phase.In particular, we define the design guidelines for effective and inclusive crowd guidance and developed three innovative concept for addressing crowds during temporary events. Moreover, our interaction team design and validate the HI-fi prototype of the centralized dashboard, aim to collect crowd data and help operator make decisions and set the light system. Related projects All Services Behavioral design Research and assessment Strategy Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy Social innovation Turin Public Libraries, redesigning the cultural experience Social innovation COE, Strengthening access to justice through non-judicial redress mechanisms Go back to our portfolio
CityOpt: Engaging citizens to facilitate energy demand responses
CityOpt: Engaging citizens to facilitate energy demand responses European Commission FP7 Share CityOpt, a research project funded under the FP7 European Commission framework, is getting citizens involved in testing new tools to reduce energy consumption during peak loads, with the goal that this pilot program will set a new trend in protecting locations with fragile electricity supplies. 3 things to know Encouraging behavioral change The CityOpt app helps people reduce domestic energy consumption during energy peak loads and nudges them towards more eco-friendly behaviors. Incentivizing energy reduction Their savings were rewarded with points, which participants could “donate” to a local community project of their choice, helping to maintain people’s engagement with the app. Real time monitoring An office block in Vienna, Austria, uses the CITYOPT app to identify the best scenario to integrate energy supply sources with fluctuating temperatures into an efficient micro-energy network.. Gallery In depth Service mix: Policy development Envisioning Business strategy design Prototyping Information architecture Participatory design Service design User experience testing Context One of France’s most fragile regions, the Provence-Alpes-Côte d’Azur, is perhaps best known for its vineyards, lavender groves and sparkling coastal cities like Nice. It is however also one of France’s most fragile regions for electricity supply. Particularly in winter, when electrical heating sees electricity use rise, the locals experience frequent blackouts, as the local energy provider, EDF, tries to manage the supply. This is why Nice Côte d’Azur has been selected as a pilot city for the CITYOPT project, an initiative that aims to create new methods and tools to deal with energy consumption, and to involve local citizens in designing and testing them. CITYOPT is a pilot programme funded by the European Commission that explores and tests new tools for reducing energy consumption during peak loads. Research Experientia has led the user research activities for the pilot program. User experience methodologies have engaged local citizens from the area in interviews, workshops and design activities. These have defined what people really need to help them control their energy use, and to create a mobile app that the pilot participants will be able to use to do just that. The entire project has applied a user experience (UX) methodology, to make sure that the tools and methods that the project proposes for energy management resonate with the people who will have to use them. It’s not just Nice Côte d’Azur: other pilots are planned for Helsinki, Finland and Vienna, Austria, where similar UX methods are also being applied. Right now, the Nice pilot looks at the residential level, and explores how people’s everyday behaviors can be nudged to better support the energy use of the entire region. Model Changing individual behaviors to help the entire region The Nice Côte d’Azur local population plays a crucial role in reducing domestic electricity consumption during peak loads. To help people change the way they consume electricity, the pilot provides selected locals with the CITYOPT mobile app (aka the CITYOPT Operational tool). The app informs people about upcoming network peak loads, and then uses playful persuasion to get them to commit to lowering their energy consumption at a specific time. How the app was created – a participatory process The Experientia design team also focused on the visual design of the mobile application. In workshops for design idea creation, designers and local stakeholders came together to brainstorm innovative ideas that could potentially be included in the app. A second participatory workshop, again involving local stakeholders, compared these ideas to the expectations and needs of local people, which had been uncovered in the original interviews and workshops with people from the region. The feasibility of the different ideas was discussed, and the final features for the CITYOPT app were selected. Designing, sketching and coding is a long road from ideas to app. First Experientia’s design team, with the support of the local project partners, worked on three wireframes of the app, which defined the information architecture and interaction model for how the app would work. Later on, colors and styles were added, taking it from outline to a fully-fledged design. Experientia then developed the front-end, web-based code, while the consortium partners – CSTB and EDF – implemented the back-end, repositories, hardware interfaces and statistical algorithms. Nice Côte d’Azur Métropole was responsible for localizing the application in French and recruiting local dwellers to participate in the pilot test. Impact The project was piloted with 200 households in Nice using the CITYOPT app during the first wave of testing. During the demonstration test, leader Experientia explored how people use the app, whether they take part in the demand-response scenarios, and what conditions and driving factors are most likely to convince people to participate. The test research was supported by quantitative and qualitative activities like online surveys, contextual interviews and contextual observations. The actual consumption data was also measured through pre-installed smart-meters, and used to evaluate the effectiveness of the CITYOPT system. The CITYOPT project has provided us with real data on effective ways to convince people to reduce their energy use at a level that can help improve the consumption of an entire region. It’s now a matter of scaling up the project to the entire region, and beyond, and providing a body of information that can be used by any region looking for effective ways to reduce energy use. Meanwhile, the other CITYOPT pilot programmes will demonstrate that Nice is not a solitary example, and that user experience methodology can offer real impact on people’s behaviors, and on behavioral change for more sustainable lifestyles. Related projects All Services Behavioral design Research and assessment Strategy Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy Cities & InfrastructureSocial innovation Low2No: shaping the future of sustainable living Go back to our portfolio
Mapping the SPID registration journey, to improve the citizen experience
Mapping the SPID registration journey, to improve the citizen experience Department for digital transformation, Presidency of the Council of Ministers Share Driven by the necessity to improve and expand the national system of digital Identity called SPID, the Department for digital transformation, Presidency of the Council of Ministers selected Experientia to conduct a heuristic evaluation to assess the various end-to-end digital registration flows and qualitative research with Italian customers who had registered in the previous 6 months. The objective was to understand the critical needs and pain points in the overall service experience in order to provide UX guidelines and an updated strategic roadmap for improving current processes. 3 things to know A single “key” to access the public administration The government ambition was to provide citizens with a single access method to all the services offered by a multitude of organisations in the public administration. SPID applications grew more than twofold during the first COVID-19 lockdown. A multitude of registration options Our heuristic evaluation assessed 3 different registration processes for the 9 official SPID providers on both desktop and mobile. Some providers offered up to 6 different sign-up flows. People just wanted to avoid queueing The COVID-19 pandemics and the social distancing rules encouraged SPID citizens to sign-up using remote options even for ID validation. One of the strongest motivation to avoid analog ID validation was to avoid queuing in public offices. Gallery In depth Service mix: Design thinking Participatory design Service design Context Driven by the necessity to improve and expand the national system of digital Identity called SPID, the Department for digital transformation, Presidency of the Council of Ministers selected Experientia to conduct a heuristic evaluation to assess the various end-to-end digital registration flows and qualitative research with Italian customers who had registered in the previous 6 months. The objective was to understand the critical needs and pain points in the overall service experience in order to provide UX guidelines and an updated strategic roadmap for improving current processes. Challenge The objective of the project was to understand the critical needs and pain points in the overall service experience in order to provide UX guidelines and an updated strategic roadmap for improving current processes. Research The project started with stakeholder interviews to clearly outline the strategic objectives of the project and of the wider SPID system. We conducted an heuristic evaluation about the UX of requesting SPID to identify major issues in the mobile and computer-based subscription experience. Followed by in-depth interviews with 18 Italian citizens to better understand their overall experience in the subscription and use of the SPID system. Design The analysis of combined research outcomes enabled us to identify crucial issues and opportunities for subscription and service improvement. The recurring patterns of customer expectations and behaviours allowed to build 4 customers journeys based on 4 customers profiles. During a participatory workshop with relevant internal stakeholders, we validated and prioritized opportunities to improve the current UX registration experience and systemic opportunities to support the growth and flexibility of the SPID system for the years to come. Related projects All Services Behavioral design Research and assessment Strategy Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy Social innovation Turin Public Libraries, redesigning the cultural experience Social innovation COE, Strengthening access to justice through non-judicial redress mechanisms Go back to our portfolio
Singapore: a city for people aging gracefully
Singapore: a city for people aging gracefully DesignSingapore Council Share DesignSingapore Council asked Experientia to explore health and wellness for the elderly in the Singaporean public sector. We conducted ethnographic research and participatory design workshops, as part of a drive to develop design-led innovation for the health industry. 3 things to know Design ethnography and service design Experientia explored current healthcare experiences of the aging population in Singapore through design ethnography identify opportunities for design-driven innovation in public healthcare. We identified opportunity areas for design-driven innovation in the Singaporean public healthcare space to help Singapore create the right conditions to support a rapidly aging society. Interactive map of findings The interactive map allows people to browse the personas alongside field research videos, that communicate the research findings in the participants’ own words. Long lasting impact The findings have been incorporated in the Health Ministry’s ongoing Action Plan For Successful Ageing, and guided the development of a new residential impact. Gallery Singapore is proactively addressing the problems of a rapidly aging society We explored what is like to grow older in Singapore today, carrying out contextual interviews and shadowing with elderly people, their carers, and people with the healthcare industry. In participatory design workshops with Singaporean stakeholders, we introduced experience design guidelines and created concepts and strategies to improve the elderly healthcare system in Singapore. Our 8 personas show different experiences of aging and using the healthcare system in Singapore. Our customer journeys maps show the typical issues the participants experiences as they tried to manage their health. In depth Service mix: Design thinking Policy development Envisioning Participatory design Service design Behavioral modeling Ethnography Useful links: Download the pdf English language Website External link Singapore press External link Press release External link Press article External link Press article External link Context By 2030, Singapore will experience a profound shift in its age demographics with the elderly population increasing by three times. This calls for a radical change in perspective on how care can be better delivered to the elderly. Challenge To prepare and plan for that change, The DesignSingapore Council’s Asian Insights and Design Innovation (AIDI) programme embarked on a Rethinking Health and Wellness for the Elderly project to look into developing design solutions that better meet the needs of the elderly in Singapore, and asked Experientia to carry out an extensive research and analysis project , including a workshop with participating public agencies and services from the Singapore healthcare system. Research The project started with an understanding of global trends in elderly healthcare services. This was then followed by a design ethnography study through interviews and shadowing – to gather deep qualitative insights into the habits and behaviours of the elderly and to identify trends, behaviors and gaps in the interaction between elderly people and the healthcare system. From the observations, we learned about how the elderly think, act and feel towards managing their health at home and their needs and wants. Experientia developed 8 personas to begin the process of designing for behavioural change and explore solutions like ageing-in-place, peer-to-peer support and community platforms to solve some of the elderly healthcare issues. Participatory workshops allowed stakeholders from the public to be part of this process generating 12 main user-centred design concepts. In two multi-day innovation workshops with healthcare and public service stakeholders, representatives from the healthcare industry and public sector joined Experientia and DesignSingapore Council in Singapore. Here we introduced the challenges the participants face on a daily basis, showing video clips from the research to reveal the human faces behind the research. The stakeholders developed service concepts that would suit the unique characteristics of Singapore. Design Experientia team designed an interactive map of findings, a rich database resource that invites stakeholders to explore and be inspired to innovate and design relevant solutions for the ageing population. The concepts were useful to guide Singaporean healthcare agencies to create strategies, policies and services. The results of the project were compiled in a handy publication for further use in Singapore and freely available for anyone. As part of the project, Experientia also worked with Singaporean agencies and ministries to devise community-focused concepts for elderly residents in the Kampung Admiralty residential block. Co-creation workshops prototyped key policy decisions on ageing, health and housing. Impact Experientia’s report recommendations were widely reported in the Singapore press and were integrated in the Government’s $3billion Action Plan for Successful Ageing (website – pdf – press release – press article). The Kampung Admiralty residential block has been completed. It incorporated many of the concept ideas that were co-created in the Experientia-lead workshops. Download the pdf English language Website External link Singapore press External link Press release External link Press article External link Press article External link Related projects All Services Behavioral design Research and assessment Strategy Cities & InfrastructureSocial innovation ToNite: social innovation and urban regeneration in Turin, Italy Health GoCare: Interactive dashboard for a better home hospitalization service Health Rare disease patient journey mapping Go back to our portfolio
BancoSmart, an award-winning ATM
BancoSmart, an award-winning ATM UniCredit Share The human-centered approach is now central to the finance industry, as banks have become savvy in how to best connect to their customers’ needs and desires. As part of this trend, global banking and financial services company UniCredit Bank asked Experientia to create a user-friendly, people-centered ATM – the BancoSmart. 3 things to know Easier and faster The BancoSmart offers more services by using an advanced algorithm that offers users a personalized home page, geo-referenced billing options and tailored services. Improved usability Its UI makes it easier and more intuitive to use, including for people with poor vision; all levels of literacy and non Italian speakers. It is 33% faster in use, has attracted more than 25% of new (non UniCredit) customers, and reduced error rates (non-conclusive interactions) to less than 1%. First mover in Italy First Italian ATM using a touchscreen interface, allowing intelligent and optimized menu interactions. It has been rolled out all across the country. Gallery Video https://player.vimeo.com/video/110351007 In depth Service mix: Design thinking Information architecture Service design Useful links: ADI index showcase Blog post Context ATMs are highly regulated in Italy: to make banking accessible they have to provide a wide range of services, including the payment of various utilities. Many ATM interfaces are not user-friendly and force people to wade through a succession of many screens. They use a language and an organization that reflects the bank, rather than the lived financial experience of the customer. Challenge UniCredit came to Experientia to refresh and redesign the interface. It had to run on various ATM hardwares including legacy terminals of different providers with various screen sizes and tech specifications. We convinced the bank that it could be reinvented, even within the constraints of regulation, hardware and underlying software. Research Experientia carried out in-depth user experience research with ATM users across Italy, spot interviews of current ATM users, stakeholder interviews, card sorting sessions and heuristic evaluation of existing UniCredit and competitor interfaces. This provided foundation for the information architecture and service design of the ATM.We also conducted card sorting activities to create a new navigation structure that fits people’s expectations of where to find features and functions. Design Experientia designed a responsive full touchscreen design solution that works on the various ATM’s. We ran multiple cycles of design, prototyping and usability & user acceptance testing to ensure that the final interface is strongly based on people’s financial behaviors and exceeds their expectations and needs for ATM use. The new menu structure offers much clearer guidance on what functions are found in each menu area, and always offers people the chance to go back to the home page. It has now been rolled out to all UniCredit’s Italian ATM branches. Impact Experientia has reinvented the ATM interface for UniCredit – making it easier to use, faster, and with more services. One of the key innovations is its level of personalization – the ATM has a personalized homepage, with service offers tailored to people’s banking profiles, and a speedy withdrawal function that offers the three most commonly used withdrawal amounts, personalized to each individual user based on their past behavior. Placing these three amounts on the homepage cut the withdrawal time by 30%. Public reactions to the BancoSmart interface have been extremely positive, with clients commenting on the increased speed, legibility, appealing graphics, and the improvement in features and functions. The highly intuitive ATM interaction allows clients to easily navigate, locate and use functions, from simple features like cash withdrawals to more complicated functions like deposits, information retrieval, bill payments and mobile phone top-ups. The interface is visually attractive and easy to read, with large fonts and clear banking function categories. Bancosmart was selected for the ADI Design Index, the annual publication showcasing select Italian Design products considered for the Compasso d’Oro International Award. View our ADI Design Index showcase here. ADI index showcase Blog post Related projects All Services Behavioral design Research and assessment Strategy Finance Banca 5, a new branchless bank model Finance CSA: sentiment-based decision support platform for crypto-currency trading FinanceHealth XME Salute: integrating insurance offerings with wellness and health practices Go back to our portfolio