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Prototyping

Prototyping

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Prototyping

Our prototypes help you to test the product or service benefits and drawbacks for your customers.

Prototypes can be used to understand how well solutions can be used in their intended context, and to gauge the reaction and acceptance from your customers, before you go to market.

We do “just enough” prototyping to achieve the aims of your project.

“Low fidelity” prototypes can help define the look and feel and generate enthusiasm, while “high fidelity” prototypes showcase the interaction patterns or can be used for usability testing.

Methods & Tools

Paper prototype

Paper prototypes, or mock-ups, are used to test early iterations of a design concept. People are asked to represent the prospective users and to perform realistic tasks by interacting with a paper version of the interface. This helps us to test and refine concepts before developing higher fidelity prototypes.

Conceptual prototypes

They can be interactive and enable testing of user acceptance by multiple users in various contexts. They may take the form of paper, video, software or three-dimensional prototypes. These representations help to explain the concept vision to various stakeholders – clients, users and colleagues.

Click-through prototypes

Click-through prototypes are usually low/mid fidelity versions of the envisioned solution. They help, among other things, simulate the system responses and test the appropriateness of the interaction flow.

Appearance prototype

Dynamic, visual, three-dimensional and environmental representations of what a product, service or application may look like. Used to evaluate the initial customer experience or reaction, in-store experiences and to refine aspects of colour and material choices.

Functional prototypes

They are models or software solutions to demonstrate product or service functionalities 
 and to test these before committing the project for further development.

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