Prototyping experiences is a new concept for many industries. The car industry uses concept cars but other companies are not always used to such an approach: we don’t often make concept toys, concept home appliances, concept phones or concept services.
The Experientia approach is firmly grounded in the belief that prototyping is the only method to arrive at solid and valuable user experiences.
Prototypes are 2D or 3D physical objects or screen visualisations implementing ideas about future products, services or systems that allow us to gain insights on what works, what doesn’t and why, at an early stage of the design process, and help us to understand their benefits, drawbacks or other issues related to their future use by consumers in the intended contexts.
In other words, we develop prototypes because they can be tested, and improved, and tested again, and improved. Prototyping at Experientia is an iterative process.
Our prototypes start with the very rough (“just enough prototyping”) and progressively become more refined: from the conceptual prototypes that only convey an idea, to the functional ones that test the interactivity.
Each successive iteration becomes better and better. People who are potential users — not designers and engineers — provide the essential feedback and guide the successive versions, and this participatory design leads to a final result that delivers real value to the end-user.
There are 3 main types of prototypes: