In life and in business, much of our creativity and innovation is focused on the future. Using tools to help us envision and project likely futures, we can prepare ourselves for different contingencies and guide and shape decision-making processes and company directions.
Based on social, economic and cultural research that offers insights into emerging and future trends and possibilities, we can create business, product and service strategies that look into the years ahead, at short, medium and long-term ranges. These can help plan for and manage future eventualities, guide investments, and identify opportunities for future product stages.
Experientia uses tools such as trend extrapolation, scenario development, opportunity mapping, foresight, expert opinions and contextual research to develop forward-looking strategies for companies that give them the confidence to make decisions about the future.