Experientia s.r.l

We are an international experience design consultancy

With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.

About us

Michele Visciola

Michele Visciola is President and one of the founding partners of Experientia. Michele is an international expert on usability engineering, human computer interaction and user-centred innovation. He has specific interests in new interfaces, notification systems, scenario design and the usability-aesthetics relationship.

Michele has participated in many national and international information system design projects, covering a wide range of expertise (from aeronautics to naval systems, and from internet to mobility systems). His long professional experience includes consultancy for companies such as Nokia Denmark, Research in Motion, Samsung, and Condé Nast.

As a university professor, he taught digital culture for designers at the Industrial Design Department of the Milan Polytechnic and “Evolution of people-centred design methods” at the Bicocca University of Milan. He has written and co-authored books and several papers, and he edited the scenario analysis section of the Book of Vision of the Wireless World Research Forum.

Visciola graduated in Cognitive Science and Human–Computer Interaction and Ergonomics from Rome University, Italy. He has finalized his specialization in Ergonomics of Man-Machine Systems at CNR, Italy’s National Research Centre, and  in Business Administration at MIT’s Sloan School of Management, Boston, MA, USA.

Michele is also the wine selector in Experientia.

Any time you visit Turin, don’t forget to ask me for an unforgettable wine and olive oil experience.


Articles in magazines, scientific reviews and Proceedings of international conferences
  • M.Visciola, “People-Centered Innovation or Culture Evolution?” Interactions: XVI.6, November / December, 2009.
  • M. Visciola, E. O’Loughlin, I. Cassarino, “Live More Sustainably: Smart Tools Reduce Our Impact on the Environment,” User Experience Magazine: 8, 4, 2009.
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