Experientia s.r.l

We are an international experience design consultancy

With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.

About us

Mark Vanderbeeken

Mark Vanderbeeken is a founding partner of Experientia, where he is involved with management, project supervision, editorial contributions, design policy and strategic communications.

Prior to starting Experientia, he was communications manager of Interaction Design Institute Ivrea (Ivrea, Italy), European communications coordinator for the World Wide Fund for Nature (or WWF, Copenhagen, Denmark), marketing director of Gwathmey Siegel & Associates Architects (New York, USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium).

He is the author of Experientia’s successful experience design blog Putting People First, has set up a professional blog on e-democracy, and writes for Core77, the well-known USA-based online design magazine.

He studied visual and cognitive psychology at the University of Leuven, Belgium and obtained a master’s degree in cognitive psychology at Columbia University, New York. He speaks English, French, German, Italian and Dutch.

Experientia worked out beyond what I ever could have imagined. It has become a deeply exciting and profoundly gratifying endeavour.


  • M. Vanderbeeken, E. O’Loughlin, “Sustainable change: Discovering motivations and building a community of values”, Canvas8, November, 2010.
  • M. Vanderbeeken, “Taking a broader view of the human experience”, Interactions: XVI.2, March/April 2009.
  • A. Cereijo-Roibás, M. Vanderbeeken, N. Clavin, J.C. Zoels, “Engaging developing markets”, Interfaces: 81, Winter 2009.
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