Understanding behaviors.
Designing engaging solutions.

“The challenge is that a consumer doesn’t see the true value that manufacturers see in terms of how that data can help them in the long...

“What’s mine is mine: unpicking the psychological reasons people like to own things” is the title of a highly recommended...

The objective of this guide is to provide a practical, step-by-step outline on how to run a simple BI project.

To live up to its mission of understanding the representational and computational capacities of the human mind, cognitive science needs to...

This book examines emerging automated technologies and systems and the increasingly prominent roles that each plays in our lives and our...

A new model of urban governance, mapping the route to a more equitable management of a city’s infrastructure and services.

In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of Big Finance and Big Tech requires...

In Voices in the Code, scholar David G. Robinson tells the story of how one community built a life-and-death algorithm in a relatively...

PepsiCo’s award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center...

At the “AI in the Loop: Humans in Charge” conference, which took place Nov. 15 at Stanford University, panelists proposed a new...