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Graham Link

UX researcher


Elena Guidorzi


Clara Lott

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Graham Link

UX researcher

The alternative to good design is always bad design. There is no such thing as no design. (Adam Judge)

Graham is a UX researcher and service designer based in the new Singapore office of Experientia. He comes to the design field from an academic background in cultural anthropology, and holds a master’s from the University of Hong Kong and B.A. (Hons.) from Yale-NUS College, both in anthropology. Graham’s academic theses focused on Chinese ethnic minorities and the role of the state in southwest China, where he conducted significant fieldwork in 2016 and 2018. Today, he is passionate about repurposing anthropological lessons and methods to better empathise, understand, and design for human beings in their actual lived realities. Prior to joining Experientia, Graham worked at Yale-NUS College, where he applied user-centric methodologies to improve the student and staff experience of large administrative systems. Originally from Ohio in the United States, Graham grew up around the world in Hong Kong, Shanghai, and Melbourne. He is a native English speaker and is conversational in Mandarin Chinese.

The alternative to good design is always bad design. There is no such thing as no design. (Adam Judge)

What's the most interesting thing about UX for you?

The most thoughtful design is usually, in the words of my favourite podcast, '99% invisible’. Ironically, it is often the products or services we most take for granted that have the best user experience.

What is happiness to you?

Sipping an iced Vietnamese coffee in a back alley of Hanoi with friends, the sun filtering through the leaves and the sound of motorbikes humming past at ‘golden hour’ just before sunset.

Finish the sentence: "I could talk for hours about..."

The sour-spicy, mind and genre-bending cuisine of Yunnan province, in southwest China. Picture springy handmade rice noodles with a chicken broth base, vinegar, chilli oil, and pickled vegetables (this dish is known in Chinese as ersi). Also, sourdough bread.