Conducting clinical trials is about working with patients
In this must-read white paper for the pharmaceutical industry, you will learn about:
- What User Experience (UX) is, how it can make clinical trials more successful and provide input to approval and roll-out phases.
- How to add value with common UX tools in each stage of the clinical trial process, from pre-trial to post-trial price and negotiation.
- Four ways to increase patient-centricity, by understanding and designing trials for real contexts, introducing participatory practices, diverse outreach and behavioral nudging.