Experientia s.r.l

We are an international experience design consultancy

With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.

Services

Understanding

Connect marketing research with in-depth user understanding

To really understand people’s experiences and behaviours and to grasp how they interact with products and services, we need to observe them in their own environments, analyse their conversations, flows and tasks, and use these qualitative insights to model desired product and service solutions.

What do people really want?

People are always doing things and always changing. But the classical methodology companies use to understand what people do is notoriously poor: asking people about their preferences, activities and desires.

We all know that there is a big difference between what we say we do or say we like, and what we actually do and actually like.

To really understand people’s experiences and behaviours and to grasp how they interact with products and services, we need to observe them, like modern-day ethnographers.

Experientia approaches this through understanding people’s contexts, interviewing extreme and lead users, analysing their conversations, flows and tasks, and then developing typical user profiles and personas.