Experientia s.r.l

We are an international experience design consultancy

With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.

Brief

Expand Tre Spade’s success and perception of value from the professional and semi-professional sectors to the home environment, through a renewed investment in one of its most traditional products: the pepper mill.

What

“New classic” pepper mill range, taking inspiration from Tre Spade’s 1950’s design. Corporate identity overhaul of logo, packaging and product, introducing sustainable materials, coatings and production processes.

Where

Industrial design, concept models and prototypes; logo, packaging, catalogue and website design.

How

The Modern Classic Pepper Mills range was presented by Experientia and Tre Spade at the Milan Macef Trade Fair. It is now successfully sold in Italy and abroad at high-end retail outlets.

Pepper mills

Experientia worked in collaboration with Tre Spade to re-invent the look and functionality of their signature product — the pepper mill. Taking inspiration from the original Tre Spade products from the 1950s, Experientia designed a new logo, packaging and product, introducing sustainable materials, coatings and production processes. In 2009, Experientia also designed a completely new multi-lingual website.

Understanding
Over the past decades, Tre Spade has become a successful trademark in the professional and semi-professional sectors. In 2007 Tre Spade management hired Experientia to help them to expand this perception of value to people’s homes, through a renewed investment in one of its most traditional products: the pepper mill.

Experientia wanted to tell a clear story of sustainable products made in Italy, to help Tre Spade compete globally. To achieve this, Experientia redesigned the Tre Spade pepper mill, as well as the company packaging, catalogues and image.

Design
Tre Spade is a traditional Italian company, founded in 1894. The new design of the pepper mills took inspiration from the original Tre Spade products from the ’50s and combined it with a contemporary feel and sustainable production methods.

In addition to the industrial design component of the project, Experientia also designed updated packaging and catalogues and a new logo, with contemporary colours and styles, focusing on the sustainability of the products and the fact that they are made in Italy.

Prototyping
Experientia created 3D wooden models of each design, showing the look and ergonomic functions of the products. The laser-cutting process that was used for the logos on the side of the mills was also tested in a series of prototypes.

Final deliverables
Together with the new packaging, the result for Tre Spade was an elite pepper mill that brings maximum functional and aesthetic satisfaction to those who use it.

The new range of Modern Classic Pepper Mills was presented by Experientia and Tre Spade at the Macef Trade Fair in Milan, and is now successfully sold in Italy and abroad at high-end retail outlets.

Downloads
Experientia TreSpade Catalog NewClassic [PDF]