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Versione Italiana

First European Regional UPA Conference

December 4-6, Turin, Italy

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    Who We Are

    Experientia was founded by four partners who each have between fifteen and twenty years of professional experience. They have all lived and worked abroad and contribute a very complementary skill set to the company.

    FINSA Consulting [go to website] is the technological solutions group that is the fifth “partner” in Experientia.

    The Experientia team is very international and we can handle projects in Dutch, English, French, German, Italian and Spanish. We even have staff members who speak Chinese, Hindi, Indonesian and (some) Japanese.

    Pierpaolo Perotto
    Pierpaolo Perotto is the CEO of Experientia. He has an extensive international background in strategic consulting, marketing, management and applied research. He worked for Olivetti and Ernst & Young Consultants, lived in California, and is also CEO of FINSA Consulting, a company with offices in Rome, Milan and Genoa. [more]    		 Mark Vanderbeeken
    Mark Vanderbeeken is the partner in charge of identity and strategic communications. He worked in Belgium (his home country), USA, Denmark and Italy for both profit and non-profit, and studied at Columbia University. He is also the author of Experientia’s successful experience design blog. [more]    		 Michele Visciola
    Michele Visciola is Experientia's president. He is an international expert on usability engineering, human factors and user-centred design and heads the Italian chapter of the Usability Professional Association. He has lived in the UK and the USA (where he studied at MIT Sloan) and is known as Italy’s top expert on usability. [more]    		 Jan-Christoph Zoels
    Jan-Christoph Zoels is Experientia’s partner in charge of user experience. Originally from Germany, he lived for many years in the USA, where he taught at RISD, and was director of information architecture at Sapient and a senior designer at Sony. He is senior associate professor at Interaction-Ivrea (now based in Milan), where he leads the business innovation workshops. [more]
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    Also find out more about our broader collaborator network.
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