User experience modelling

User experience modelling is research that describes all the dimensions of a user experience, maps the user and use requirements, suggests how to support an existing user experience, and identifies how to transform and redefine this user experience.

This may include observing users in context, observing what people say and do to support the creation of useful models and frameworks that illuminate relevant aspects of experience and behaviour.

To successfully model the user experience we need to describe a variety of scenarios of use and their relevance for a given population of users.

Even though the focus of the modelling is on the action/interaction pattern, the analysis also comprehends motivation factors, scientific knowledge, social factors, economic theories and evidence factors.

Example: children’s games

In order to model a new interactive game for children and for adolescents, we build our modelling on the scientific data available and on the observation data we collect.

These data allow our design team to better understand how to describe unsatisfied and/or emerging needs, and how to scale up the children’s experience to achieve higher levels of usability and to harmonise it with aesthetics and with a sense of pleasant surprise.