Experience models

Experience models are useful conceptual representations of a user experience, used as the foundation for opportunity generation and solution design.

They show how people experience, understand and act upon activities, environments, interactions, tools and objects, and reflect upon modal needs, behaviours and latent desires.

Experience models are often either segmentation models or process models.

A segmentation model describes a typology of users based on patterns of behaviours, attitudes, desires, strategies and/or objects they use.

A process model is a description of the stages of an activity or event through time and the relationships within it.

A solid experience model becomes the focal point that clients and team members use to talk about the experience and the solutions, as it is easy to understand, expresses the relationships clearly and unambiguously, can be used alone or with other models to indicate opportunities, transforms the perspective of the client and defines values.