Prototype iterations

Experientia deeply believes in prototyping and in its value within a design cycle.

By designing prototypes (see also lo-fi prototype and hi-fi prototype) we convey meanings, elicit beliefs and observe behaviours.

Cohesion in the final delivery is achieved only after many prototype iterations, which might include comparative and competitive evaluations between different versions of the same service concept and/or product. Iterations are aimed to collect detailed evidence and to promote growing participation in the design process.