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First European Regional UPA Conference

December 4-6, Turin, Italy

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    Conceptual prototypes

    Conceptual prototypes allow us to gain insights on what works, what doesn’t, and why — at an early stage of the design process.

    Conceptual prototypes can be interactive, enabling us to test user acceptance, usage benefits and drawbacks by multiple users in various contexts. They may take the form of paper, video, software or three-dimensional prototypes. These visual representations help to explain the concepts vision to various stakeholders – clients, users and colleagues.

    Boxes and Arrows on prototype features

    Our approach

  • Just enough prototyping
  • Iterative process
  • Conceptual prototypes
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  • Lo-fi prototypes
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  • Examples of prototyping projects

  • MPG/Ferrero, Italy
  • Condé Nast, Italy
  • Mattel, USA
  • Yahoo!
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