Appearance prototypes

Appearance prototypes are dynamic, visual, three-dimensional and environmental representations of what a product, service or application may look like. As opposed to a functional prototype, most functions actually don’t work, but their look and feel is simulated.

Appearance prototypes or models are used to evaluate the initial customer experience or reaction, in-store experiences and to refine aspects of colour and material choices. Together with functional prototypes they are used for stage-gate evaluations in a business decision-making process.