Context research

Experientia sees context research stand for the thorough investigation, collection of information and gap analysis of existing user research, positioning the current experience within a relevant context.

There are two types of user-centred context research:

• Primary research is actual, unmediated field research focused on understanding users within their environments (home; work place; public, retail or entertainment environs). Research techniques include interviews, video ethnography and self-documentation by users.
• Secondary research is research based on other sources, for instance a review of published articles, papers and other relevant documents useful to develop an informed point of view on the state-of-the-art within an area and to identify trends in the field.

Another major is that between qualitative and quantitative methods.

• Quantitative research [wikipedia definition] focuses on statistically meaningful, generalisable insights from a small sample of users.
• Qualitative research methods [wikipedia definition] are used for identifying problems and pain points, to observe peoples behaviours, tasks and activities, and to generate initial insights into latent needs and desires.