Foresight

Identify future business opportunities

Experientia develops medium range scenarios about the way people will organise their lives in the future, what products and services they might need, and how they will use them, in order to help companies and organisations identify opportunities for design and innovation.

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Foresight is the research on what the future might hold. How will people act in the future? What society will they be part of? How to imagine user scenarios that make those concepts concrete and actionable and how to use these to identify innovation opportunities?

Through foresight we develop research and scenarios on possible future developments and on the world that people will create for themselves.

Experientia uses many techniques to develop medium range scenarios about the way people will organise their lives in the future, from children to travellers, from workers to tourists, from entrepreneurs to cultural consumers.

By understanding those possible future use scenarios, we can identify opportunities for design and innovation.