Strategic design

Strategic design helps to manifest the company’s vision/image/goal of a marketplace to come, the position/placement of its products and services in relation to other competitors, and its answer to people’s anticipated needs. Strategic design is based on and shapes mid- to long-term business strategy and goals.

It concerns the whole product system, i.e. the integrated body of products, services and communication with which a company presents itself to the market and society, giving form to its strategy.