Idea generation

Idea generation is a process of imagination. It refers to the project phase dedicated to developing creative and comprehensive ideas for problem solving. Idea generation methods often merge intuition and analysis pending on personal and organisational preferences.

The basis for all idea generation is creativity, commonly defined as the ‘ability to combine ideas in new ways to solve problems and exploit opportunities’.

It is our understanding that creativity fosters innovation in

• enabling people to think beyond the boundaries of accepted frameworks,
• re-examining assumptions and reinterpreting facts, ideas and past experiences,
• stimulating a corporate culture of openness to new insights and solutions,
• supporting organisational decision making and problem solving.

Typical methods and techniques to encourage idea generation are brain or body storming, mind mapping, story telling, improvisation, experience modelling, opportunity mapping, method cards, wizard-of-oz prototyping, inspiration chests, innovation workshops etc.