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Versione Italiana

First European Regional UPA Conference

December 4-6, Turin, Italy

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    Design

    Create user centred strategies and design concepts

    Once we have gained insight into the future and have grasped what people really want, we can use this in-depth user understanding to develop product and service concepts.

    Experientia provides a toolkit to translate the user and use needs and desired experience, identified in our foresight and understanding activities, into creative and human-centred strategies, concepts and design guidelines, thus assuring value-added and compelling solutions for our client companies.

    This approach guides the systematic and iterative development of desirable, usable, useful and sustainable solutions for our clients.

    Our approach

  • Human-centred design
  • Strategic design
  • Innovation workshops
  • Opportunity modelling
  • Idea generation
  • Concept development
  • Communication design, interaction design, industrial design, information architecture

    Our deliverables

  • Concept visualisations
  • Sketches
  • Design drawings and models
  • User and use requirements
  • Design specifications
  • Examples of design projects

  • MPG/Ferrero, Italy
  • Fondazione Sandretto Re Rebaudengo, Italy
  • Feedback Italia easymeeting, Italy
  • Applied Dreams, Italy
  • Links to Putting People First

  • Co-creation
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  • Experience design
  • Innovation
  • Interaction design
  • Service design