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In three years…

Experientia three years young

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    To design valuable user experiences, companies have to understand how users really live their lives, now and in the future, and to design new products and services that address these insights.

    Experientia concentrates its activities on five areas, all driven by a total attention to the end-user, the person that is at the heart of what we do:
    Foresight
    Identify future business opportunities
    Experientia develops medium range scenarios about the way people will organise their lives in the future, what products and services they might need, and how they will use them, in order to help companies and organisations identify opportunities for design and innovation.[more]    		 Understand
    Connect marketing research with in-depth user understanding
    To understand people’s experiences and behaviours and to grasp how they interact with products and services, we need to observe them in their own environments, analyse their conversations, flows and tasks, and use these qualitative insights to model products and services. [more]    		 Design
    Create people-centred strategies and design concepts
    Experientia provides a toolkit to translate the user needs and desired experiences into creative and human-centred strategies, concepts and designs, assuring compelling, desirable and useful solutions for the end-users, and added value for client companies. [more]    		 Prototype
    Assure effective and strong human experiences through prototyping
    By designing progressively more refined prototypes, we gain insights on what works with people and what doesn't, and why, and we can test user acceptance, usage benefits and drawbacks in various contexts, making sure that the end result is solid and valuable. [more]
    		Test
    Deliver robust products and services through comprehensive user testing
    Experientia's rich methodology to assess, measure and evaluate the user experience delivers qualitative results that helps companies and organisations to tightly align their products or services with their users' needs. [more]