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Yahoo!, Italy
An international project
- Grasping user preferences changes to design a more suitable home page
- Evaluating different versions of the home page
- Scaling up user experiences up
- Comparing look and feel with competitors’ home pages
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Prototyping projects
MPG/Ferrero, Italy
Condé Nast, Italy
Mattel, USA
Yahoo!
Discover
Why people register on Yahoo!
Where people find the information they need
What actions are needed to obtain the results they are looking for
How user requirements are changing
How to implement these changes on the Yahoo! home page |