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Versione Italiana

First European Regional UPA Conference

December 4-6, Turin, Italy

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    Home > Our Experiences > Prototype >
    Yahoo!, Italy

    An international project

    • Grasping user preferences changes to design a more suitable home page
    • Evaluating different versions of the home page
    • Scaling up user experiences up
    • Comparing look and feel with competitors’ home pages

    Prototyping projects

  • MPG/Ferrero, Italy
  • CondĂ© Nast, Italy
  • Mattel, USA
  • Yahoo!
  • Discover

  • Why people register on Yahoo!
  • Where people find the information they need
  • What actions are needed to obtain the results they are looking for
  • How user requirements are changing
  • How to implement these changes on the Yahoo! home page