Trenitalia, Italy
Stories about Trains
Usage scenarios of future train travel to guide planning and purchasing
- Dynamic, timely information management before taking a trip, in the station and on board
- Using interactive technologies to create desirable, useful and usable travelling experiences (RFID tagging, mobile phones, internet, large-scale displays, etc.)
- Focus on different travel roles and needs
- Five scenarios: at home, on board, delays, …