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Versione Italiana

First European Regional UPA Conference

December 4-6, Turin, Italy

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    Home > Our Experiences > Foresight >
    Trenitalia, Italy

    Stories about Trains

    Usage scenarios of future train travel to guide planning and purchasing

    • Dynamic, timely information management before taking a trip, in the station and on board
    • Using interactive technologies to create desirable, useful and usable travelling experiences (RFID tagging, mobile phones, internet, large-scale displays, etc.)
    • Focus on different travel roles and needs
    • Five scenarios: at home, on board, delays, …

    Foresight and visioning projects

  • Samsung, Korea
  • Putting People First
  • Design for Future Needs, EU
  • Nokia, Finland
  • Trenitalia, Italy
  • Travel stages

  • Dreaming
  • Learning
  • Planning
  • Starting from home
  • Entering the station
  • Ticketing
  • Waiting
  • Boarding
  • Riding
  • Continuing