MPG/Ferrero, Italy

Interactive mobile games design

Ferrero is a global chocolate and candy manufacturer, known worldwide for its Kinder surprise eggs.

The company asked Experientia to explore extending these surprises with offerings that could appeal to a new digital generation.

Experientia focused on allowing people to create memorable emotional experiences via mobile game interactions, and developed a range of concept ideas, scenarios and functioning prototypes, some of which are currently in further development.