Condé Nast, Italy

Lifestyle and entertainment needs of women

Condé Nast is an international publishing house headquartered in New York. Its Italian branch runs the magazines Vogue, Vanity Fair and Glamour, which are tremendously important within the Italian fashion and lifestyle culture. The company recently consolidated the websites that grew out of these magazines, into a fashion, lifestyle and entertainment portal for the young Italian woman.

Experientia was asked to better understand the lifestyle and entertainment needs of these women, so that the new portal would be developed around their context, needs and aspirations, rather than be based on the assumptions the editorial team held about the interests of these women.

Experientia did a range of structured interviews, tests and card sorting exercises to arrive at these insights and to inform the information architecture, and designed and tested several prototypes to further inform the final design solution.