Condé Nast, Italy

Lifestyle and entertainment needs of women

Condé Nast is an international publishing house headquartered in New York. Its Italian branch runs the magazines Vogue, Vanity Fair and Glamour, which are tremendously important within the Italian fashion and lifestyle culture.

The company recently consolidated the websites that grew out of these magazines, into a fashion, lifestyle and entertainment portal for the young Italian woman.

Based on a first series of qualitative research assessments to understand the lifestyle and entertainment needs of these women, Experientia coordinated the development of three click-through design prototypes that were used to gather feedback from end users during user testing.