Experientia, the international experience design consultancy based in Turin, Italy, launches today “Experientia interviews…“, a series of dialogues with leading professionals on the topic of user experience, user-centred design, design strategy and innovation.

The inaugural interview is with Richard Eisermann, Director of Design and Innovation at the UK Design Council. He discusses how the Design Council is using a design approach to help business, public services and educational institutions develop new products, services and strategies or redevelop existing ones, and how Italy can use some of the same ideas in its own approach to innovation.

The interviews are part of Experientia’s strategy to help stimulate a culture of user-centred design, which also drives Putting People First, Experientia’s successful experience design and innovation blog.

The interview series will cover people from all over the world, with an emphasis also on Italians who are internationally active and provide crucial professional contributions.

Feel free to link to these interviews also from your own site or blogs.