Envision Solutions has published a new e-book that explains how to communicate about healthcare successfully in a world where social media is becoming increasingly influential. From Command & Control To Engage & Encourage focuses on how innovative healthcare industry players can integrate social media in their communications efforts:

“Currently, companies like Dell, Microsoft and GM are using social media technologies such as blogs to engage and communicate with their stakeholders. These corporations understand that social media has given the masses the power to significantly influence their economic fortunes.”

“Despite this shift in the communications landscape, many in the healthcare industry have been hesitant to do more than dip their toes into the social media ocean. They fear that engaging social media will require giving up control of their messages. However, the masses are already shaping perceptions of the healthcare industry. Individuals and organizations in this sector will have no choice but to develop a strategy for communicating effectively in a social media world.”

The e-book is available as a free download from the Envision Solutions web site.

(via the Business Innovation Insider)