naked_corporation.jpgIn their most recent book, Don Tapscott and David Ticoll introduce us to the “age of transparency” [book site | blog | amazon page]. They argue that corporations and governments face unrelenting pressures for greater openness that will only increase - and that the costs of resistance far outweigh those of more proactive forms of disclosure. Of course, for many organizations this latter path points to an adaptive challenge of immense proportions.

There are also indications that governments are not only unprepared to adapt, but intent on resisting more openness. Such a claim may at first glance appear out of step with reality; during the first week of July alone, the [US] federal government’s main portal provided more than 200 What’s New announcements. Agencies now routinely publish annual reports detailing their activities and performance, and e-government continues to facilitate online access to more sources of information and programs.

Yet all these examples are elements of a government’s communication apparatus, controlled by central agencies and filtered by political operatives to ensure as much good news as possible. While there is nothing inherently wrong with those in power wanting to be seen to be using it wisely (with an eye to retaining it), troubles mount when other sources of information - multiplying through a ubiquitous media and communications infrastructure - take issue with the government’s message.

Read full story