“Seeking new ways to engage with voters, European politicians have taken to blogging and podcasting to get their messages out,” writes Kerry Capell in Business Week.

“David Cameron, Britain’s Conservative Party leader, launched his own video blog (www.webcameron.org.uk) on Sept. 30.”

“The artfully staged clips—the first one shows Cameron in his kitchen cleaning up after breakfast, explaining that he wants to “clean up” British politics—are drawing a mixed response from voters.”

“A gimmicky ploy to reach voters? No doubt, but Cameron and the growing number of European politicians who are finally following voters into the world of Web 2.0 should be commended for trying to engage the public in a two-sided debate instead of just talking at them.”

“Though still in their early days, new media tools such as blogs, video blogs, and podcasts are fast becoming the 21st century equivalent of stump speeches, allowing politicians to reach a younger, more Web-savvy generation of voters. These tools also help keep the pols in the spotlight—in a way that the pols themselves usually can control. [...] Another big lure of the Net is that it enables politicians to circumvent strict limits on media time.”

Politicians featured: David Cameron (UK), Ulster Unionists (UK), Dominique Strauss-Kahn (France), Nicolas Sarkozy (France), Laurent Fabius (France), Jan Peter Balkenende (Netherlands), Wouter Bos (Netherlands), Jan Marijnissen (Netherlands), etc.

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(via Loïc Le Meur)

(see also the “Participative” democracy and Webcameron posts by Bruno Giussani)