Involve (an independent UK organisation focused on the practicalities of giving more power to ordinary people) has produced an “Evaluation Guide - Making a Difference: A guide to evaluating public participation in central government”, as a webguide and pdf document.
Public engagement is becoming a central plank of public policy-making. Activities range from large-scale consultations that involve tens of thousands of people, to social and market research, on-line discussion forums and small, deliberative citizens’ juries.
As government increases the scope and size of its public engagement activities, it is becoming increasingly important to assess the effectiveness of the different engagement methods, increase accountability and learn from past experiences. This is where evaluation comes in. Evaluation helps public engagement organisers set and measure attainable objectives, assess impact, and identify lessons for future practice.
Using clear language, simple instructions, illustrative case studies and a glossary, this guide is a valuable tool for anyone involved in running or commissioning public engagement in central government and beyond.
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19 March 2007
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