Growth into new markets is one of the most exciting, challenging and risky undertakings for a company.
We can help you to analyse the market you want to enter, and identify appropriate product and service offerings, as well as entry strategies and business models.
In particular, our Emerging Markets Business Unit offers you our vast experience in developing markets, where the needs and desires of the population can differ greatly from those of the developed world. We’ve helped mobile phone giants Vodafone and Samsung to enter emerging markets in Africa, Asia and the Middle East.
Our business strategies are always actionable, as they are constructed together with guidelines for implementation, to make the process as smooth and simple as possible.