Experientia s.r.l

We are an international experience design consultancy

With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.

Our perspectives

Taschen publishes infographics by Experientia collaborator

21 May 2014

The infographics “What Are InfoVis And DataVis About?”, designed by Experientia collaborator Eloisa Paola Fontana, was selected and published in the book “Information Graphics“, by Sandra Rendgen and Julius Wiedemann, published by Taschen.

“The idea was to create a friendly and very simple metaphor to facilitate the visualization and communication of this very theorical infography. The stylized “tree” shows the theoretical origins and the branches of disciplines. The watering can indicate the future trends to help the “tree” “grow up” in a prosperous way.”

Information Graphics
Sandra Rendgen, Julius Wiedemann
Hardcover with poster, 24,6 x 37,2 cm, 480 pages

Our everyday lives are filled with a massive flow of information that we must interpret in order to understand the world we live in. Considering this complex variety of data floating around us, sometimes the best — or even only — way to communicate is visually. This unique book presents a fascinating perspective on the subject, highlighting the work of the masters of the profession who have created a number of breakthroughs that have changed the way we communicate. Information Graphics has been conceived and designed not just for graphics professionals, but for anyone interested in the history and practice of communicating visually.

The in-depth introductory section, illustrated with over 60 images (each accompanied by an explanatory caption), features essays by Sandra Rendgen, Paolo Ciuccarelli, Richard Saul Wurman, and Simon Rogers; looking back all the way to primitive cave paintings as a means of communication, this introductory section gives readers an excellent overview of the subject. The second part of the book is entirely dedicated to contemporary works by today’s most renowned professionals, presenting 200 graphics projects, with over 400 examples — each with a fact sheet and an explanation of methods and objectives — divided into chapters by the subjects Location, Time, Category, and Hierarchy.

> Interview with author Sandra Rendgen