Experientia s.r.l

We are an international experience design consultancy

With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.

Our perspectives

Michele Visciola speaking on ‘Town_Re-coding’

2 April 2013

On 11 April, Experientia president Michele Visciola will be a guest speaker at the Town Re-coding seminar (pdf), a Turin event to discuss perceptions, tensions and actions for change in the physical and social spaces of cities.

The Italian-language seminar involves the Polytechnic of Turin, the University of Turin, the Alma Mater Studiorum, and the University of Bologna.

The Turin initiative is part of a wider series that started with an inaugural event in Ravenna ten days ago, and will conclude in a conference – again in Ravenna – on 28-30 June 2013.

Guest speakers at the Turin seminar will explore new models for economy and consumption, and ways to reimagine urban spaces.

Michele will speak on “Ethnographic Research and the Evolution of Culture,” looking at ways to positively design and shape changes in the urban arena, so that they will be easily and sustainably adopted by people.

Michele has published multiple articles on behavioural change and participatory design in urban environments, and on natural selection in cultural innovation.