Experientia s.r.l

We are an international experience design consultancy

With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.

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Low2No featured in ARUP Design Yearbook 2011

5 March 2012

The Design Yearbook 2011 of ARUP — the global firm of designers, planners, engineers, consultants and technical specialists that Experientia collaborated with on the Low2No project in Helsinki — is a gorgeous overview of the power of (sustainable) design in the firm’s recent work.

Pages 70-71 of the book (38 in the pdf download) feature the Low2No project, which is now called Airut. The striking visual is by Lamosca.

Below is the text that accompanies it:

Leading by example

Our approach to the design of the Helsinki’s first carbon-neutral district – formerly known as the Low2No project – encourages residents to make more informed choices about energy, transport, food and consumer goods, with the goal or reducing energy demands in the district by more than 40% compared with the Finnish average.

We are pioneering a new model of urban design on this 22,000 m2-mixed-use project that demonstrates how design can empower people to live a healthier, creative and more sustainable lifestyle. We are showing how every lifestyle choice has an impact upon their carbon and ecological footprints.

We have undertaken a broader carbon assessment that takes into consideration the site’s likely total consumption of carbon. This enabled our client to chart an achievable and replicable course from the low-carbon norms of Finnish society to a fully decarbonised model.

More than 15% of the project’s electricity will be sourced from photovoltaic sources and heat from a biomass heat network. The seven-storey office is a pioneering all-timber building and the carbon impact of in situ concrete will be cut by 20% compared to conventional specifications.

Download ARUP Design Yearbook 2011