The conference will take place at the Milan Polytechnic on 22-25th June, with the focus on “How can Design Research serve Industry? – Design visions, tools and knowledge for industry,” thus trying to stimulate the discussion on user driven design within the context of other design approaches and its role for industries.
Mark will co-chair the track on “Innovative ways to explore User Centred Design”, in partnership with Anna Meroni, Assistant Professor in Service and Strategic Design at the Milan Polytechnic, as well as researcher in the DIS (Design and Innovation for Sustainability) research unit of the Polytechnic’s acclaimed INDACO department.
Jan-Christoph will participate in a Thursday evening roundtable discussion together with Federico Ferretti (Continuum), Christian Palino (IDEO), and Jon Kolko (Frog Design).
The DPPI conference originally began through the desire to move away from talking purely about usability, and look at the role of experience in human-product interaction. As products and services in mature markets become increasingly standardised, the DPPI organisers realised there was a space to debate the the end-user’s perception of products, and to explore a more experiential approach to innovation.
The conference will provide a mix of workshops, paper presentations and other activities. It aims to get participants “listening, doing, researching, designing, discussing, learning and having fun.”
Keynote speakers are:
As a member of the conference’s scientific committee, Mark has also been responsible for reviewing some of the conference papers.
Registration for the conference is still open.