putting people first

by experientia
by experientia
15 December 2007

Zen and interaction design, according to Samsung

Be the first to share
putting people first
by experientia

Donghoon Chang
Prof. Luca Chittaro, who writes for the Italian innovation supplement Nova, recently participated at the Mobile HCI conference in Singapore and was taken by the user experience design talk of Donghoon Chang, vice president of the Mobile User Experience Design Group at Samsung.

He reports on it on his Italian blog and here is my translation:

“The lecture was announced as being about user experience design and the hall was full with people curious to hear more about Samsung’s vision in that respect.

The speaker walks on stage and the first slide he shows is a beautiful photo of a buddhist temple in Korea. He explains where the temple is. Fair enough, this has been a source of inspiration to him, so let’s now start with the real talk, right. No, not exactly. We will study the experience of visiting the temple.

Next up is a picture of a forest. Chang explains that we are walking in the direction of the temple, describes the sensations that the photo is not able to convey, such as the wind, the sounds, the smells…

New slide: a gate. Also here the speaker stops to reflect on what can be perceived and sensed standing in front of such an object. At this point, the audience which was expecting a gallery overview of innovative Samsung project, starts resigning itself to the fact that the temple walk still has a long way to go. And that’s exactly what happens: more photos and stories show a succession of stages that in the end lead to the temple itself and to its interiors. Once the temple photo series is finished, Chang runs through the ‘experience’ again and analyses it in a series of actions taken, movements gone through, and symbols met, and underlines how those in charge of designing the temple were already designing the user experience centuries ago, even its emotional aspects.

We learn therefore that also Samsung embraced emotional design. But what does this mean concretely when you are dealing with the design of electronic products? The four crucial points that Chang’s design group has adopted, state that products must:

  • be intriguing and innovative, with an aura of mystery that invites to discovery, without confusing the user;
  • be multi-sensorial, i.e. stimulating the various senses of the users, also in ways never seen before. To illustrate the point, he shows a Samsung MP3 reader that can be put in the water when we take a bath and makes the water vibrate, by creating small waves that follow the music and come together again in the end;
  • provide layers of experience to the user that reveal themselves progressively over time, thereby deepening the use of the product. Here he shows a mobile phone that can be opened and transformed in a micro “boom box” to share music with others;
  • have an intuitive interface, i.e. guarantee the compliance with the more traditional usability perspective. And here it is of particular relevance to strive for the most intuitive use possible of the full-touch LCD, which is now becoming more popular thanks to devices such as the iPhone or the Samsung F700, which is now also available on the European market.

In the last part of his talk, Chang discusses some problems that are specific to user experience design and require particular attention. But that I will discuss in another post.”

Be the first to share
Related Article
21 December 2014
Why Americans care more about experiences than possessions
Leslie Bradshaw, managing parter of Made by Many, describes Americans' shifting value systems. "Young people have redefined success, and their new definition values experience over possession. The word “experience” may sound like a code word for …
Related Article
19 December 2014
Beautiful users: book and exhibition
BOOK Beautiful Users: Designing for People Edited and designed by Ellen Lupton Princeton Architectural Press, 2014, 144 pages In the mid-twentieth century, Henry Dreyfuss, widely considered the father of industrial design, pioneered a user-centered approach to design that focuses …
Related Article
4 December 2014
There is no such thing as UX Design
Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: "'User experience design' served a …
Related Article
3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen
Last month, Ericsson published its latest ConsumerLab report, entitled "Smart Citizens: How the internet facilitates smart choices in city life." The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and …
Related Article
21 November 2014
Everyday rituals and digital tech in the families of mobile workers
Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the …
Related Article
20 November 2014
The Banks of the Future: An Experience Design Perspective
Banks should shift their role from payment processors to trusted consumer advisors by focusing on the customer experience, argues Rob Girling in an Op-Ed piece for PSFL. "My advice to banks is to start by looking …
Related Article
19 November 2014
Fundamental principles of great UX design
In this edition of Ask UXmatters (a series curated by Janet M. Six), an eight-person expert panel looks at the importance of considering the fundamental principles of great design — not just UX design principles, …
Related Article
19 November 2014
A profile of Elizabeth F. Churchill, Director of User Experience at Google
As part of an on-going series profiling people, institutions and programs in the EPIC People community, Katharina Rochjadi of Swinburne University of Technology has now profiled Elizabeth F. Churchill, Director of User Experience at Google. "Conducting …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

See all articles