30 March 2007

Yale symposium on experience design and architecture from a critical perspective

Be the first to share

Market of Effects Symposium
Former Interaction-Ivrea colleague Molly Wright Steenson asked me to alert my readers about this Yale symposium on experience design and architecture. Of course I gladly comply out of affection for Molly and because worked in both fields (I actually worked full time in a New York architecture firm for three years, handling their business development).

Market of Effects Symposium

From “Imagineers” to “Futurologists”, from ethnographic research to product branding, architectural designers are evermore concerned with the production of entertaining, interactive, and variable experiences through spatial, surface and material effects. These trends parallel last decade’s identification of the “Experience Economy” and its materialization in the fields of “experience design” and “experience architecture.” Formulated in the late 90s, this economic model is characterized by a progression away from subsistence commodities to a service-based economy, resulting in the trade of service experiences appealing to consumers’ emotions and feelings. Through the thematizing of user needs and the theatrical presentation of the currencies of memory, image, sensorial satisfaction and mass-customization, architecture has responded to market forces with projects that merge technology, narrative and dynamic effects in the built environment.

“The Market of Effects” will serve as a critical forum in which to explore the history, articulation and future of the experience economy in relation to architectural and urban design. The symposium solicits proposals that examine or critique designs that combine interactive and variable effects, the engagement with extra-visual sensation, the layering of data, and the appeal to individual taste and identity to construct a personalized point of sale via the built environment.

Full programme and registration information

(I just hope that Molly will post something online afterwards, like presentations, audio or video, so we can all share in the fun.)

Be the first to share
26 November 2015
How brands design customer experiences of the future
In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers, Macala Wright writes, not only expect great brand experiences, they believe they’re entitled to them. This is …
10 November 2015
Why service design is luxury’s new battleground
Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of …
10 November 2015
For years, Apple followed user-centered design principles. Then something went wrong.
Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to …
5 November 2015
Customer journey mapping is at the heart of digital transformation
Digital technologies such as analytics, mobility, social networks, cloud computing and the Internet of Things are making old ways of working redundant and forcing companies to transform. According to Raman Sapra, global head of Dell’s …
5 November 2015
[Conference] Design & The City, Amsterdam, April 2016
Design & The City explores citizen-centered design approaches for the smart city. Central theme is the role of design(ers) to create opportunities and practices for citizens, (social) entrepreneurs and policy makers towards more liveable, sustainable and …
1 November 2015
User-centred design of the bridge of sea ships
The Rolls-Royce Unified Bridge Design has won this year’s Ergonomics Design Award, presented by the UK Chartered Institute of Ergonomics & Human Factors. The award recognises industrial design which puts the customer at the heart …
23 October 2015
White paper: Design for aging
Designing the Second Half of Life: Innovation for Aging A visual white paper by Karten Design September 2015 The next 30 years will be a defining era for the American healthcare system, as the number of adults aged …
19 October 2015
Inside the mind of the museum-goer
Why do some people spend all day in a gallery while others dash around in an hour? Laurent Carpentier wonders what is the difference between the 3.6% of respondents who reported that they had spent …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
See all articles