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Alcatel-Lucent’s Worldwide Lab is an innovative primary research program focused on soliciting the end-user experiences and preferences from the highly coveted teen and young adult market.
Lab Members are made up of users from around the world and range in age from pre-teen to young adult. Currently there are 75 users from 19 countries in the lab. The Lab’s ongoing research looks to understand how these teens experience entertainment across all the screens they use (e.g., phones, televisions, computers, etc.). The team is given regular assignments – for example, downloading games on their mobile phone – and then they are asked about their experience. The results are published on the site each month. The latest assignments:
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20 November 2008
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[...] Putting people first » Worldwide Lab at Alcatel-Lucent A-L's lab is a great example of an initiative to "crowd source" ideas. On a regular basis they study young adults preferences and communications behaviour. Click on the link and read some of the reports. (tags: mobile innovation) [...]
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