The World Usability Day event in Italy, which is also aimed at a non-specialised audience, will take place at the University of Bicocca in Milan on 14 November from 10am to 2pm. The aim is to share a design culture that puts people and usability at the centre of innovation. In particular, the day will focus on two themes:

• How prototypes can promote usability – with speakers Yaniv Steiner (software prototyping specialist), Daniele Galiffa (3D user experience specialist), Prof. Roberto Polillo (HCI and prototyping specialist) and Roberto Giolito (Advanced Design Manager at the FIAT Group).
   
• Integrating usability and creativity to achieve ‘pleasure of use’: with speakers Régine Debatty (we-make-money-not-art), Giovanni Padula (founder of CityO and Creativity Group Europe), Jan-Christoph Zoels (user experience designer and Experientia co-founder), Prof. Giorgio De Michelis (computer science) and Prof. Sebastiano Bagnara (cognitive psychology).

The Italian event is sponsored by Experientia and organised by Experientia’s president Michele Visciola, who is also the president of the UPA-Italy chapter, member of the editorial board of UPA’s User Experience Magazine, and author of a recent Italian book on web site usability.

During the event, which will be moderated by Visciola, Matteo Penzo will present the UXNet network.

More information can be found on www.webusabile.it.