26 February 2010

Women and mobile

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putting people first
by experientia

Women and mobile
Women & Mobile: A Global Opportunity is a study on the mobile phone gender gap in low and middle-income countries.

Mobile phone ownership in low and middle-income countries has skyrocketed in the past several years. But a woman is still 21% less likely to own a mobile phone than a man. Closing this gender gap would bring the benefits of mobile phones to an additional 300 million women. By extending the benefits of mobile phone ownership to more women, a host of social and economic goals can be advanced.

The Women & Mobile report is the first comprehensive view of women and mobile phones in the developing world. This report, sponsored by the GSMA Development Fund and Cherie Blair Foundation for Women, explores the commercial and social opportunity for closing the mobile gender gap. The report builds off of a survey conducted with women on three continents to show their mobile phone ownership, usage, barriers to adoption and preferences. The report shows how mobile phone ownership can improve access to educational, health, business and employment opportunities and help women lead more secure, connected and productive lives. It also includes ten case studies highlighting the strategies and tactics that both mobile network operators and non-profit organizations across the globe are implementing to increase the usage and impact of mobile phones around the world.

The study report was launched at the 2010 Mobile World Congress by Rob Conway, CEO of the GSM Association (GSMA), Cherie Blair, Founder of the Cherie Blair Foundation for Women and Brooke Partridge, CEO of Vital Wave Consulting.

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