19 January 2014

Why the resurgence of user-centred design matters for marketers

Be the first to share

Marc Landsberg, CEO of socialdeviant, believes that marketing departments will increasingly invest in social platforms that are committed to users’ needs and interests

In his article, Landsberg considers three immutable human truths, and how they connect to what’s happening in the marketplace:

1) People want to be heard
The explosion of Instagram, Pinterest and Tumblr reflects this. Everyone has a story to tell, in both words and pictures.

2) They want you to know what they want
The social web is a tremendous environment for personalisation, delivering content and experiences tailored to an individual’s interests.

3) Everyone is on the go
Native searches and content origination are now predominantly mobile-based. People are on the go, fluidly moving in and out of their social spaces via their mobile devices. Platforms are therefore investing heavily in mobile enablement.

Be the first to share
2 July 2015
Interview with HTC’s head designer on experience design
Drew Bamford is the person responsible for making the ITC's experience design – how the company's devices feel and work like 'HTC phones' rather than just another Android handset. HTC's head designer's purvue is focused on …
13 May 2015
We’re more than mere consumers, and business should remember that
Companies collect an ever-growing amount of information on customers, but forgetting the individuals behind big data is detrimental, not least to business, writes author and speaker John C. Havens. Today’s customers, empowered by mobile technologies and …
3 April 2015
Automotive sales could grow 24% if retail experience improved
New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail …
30 March 2015
MIT Technology Review special report on persuasive technology
The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is …
23 March 2015
UK report on consumer problems in the mobile phone market
Calling the shots? is the title of a new Citizens Advice Bureau report that analyses consumer problems in the mobile phone market and explores opportunities for stronger consumer protections. From the executive summary: "The mobile phone market …
18 March 2015
The smartphone society
Just as the automobile defined the twentieth century, the smartphone is reshaping how we live and work today. Boston University sociology lecturer Nicole Aschoff explores it aLL. Half way down her leftist criticism of how the …
10 March 2015
Empathy makes you only more egocentric
In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers about their personal preferences for a selected product or service. The researchers then …
5 March 2015
Smartphones are addictive and should carry health warning, say academics
University of Derby finds smartphone users in study spent average 3.6 hours a day on devices, often causing severe distraction from relationships and ‘real life’. Haroon Siddique reports in The Guardian: Smartphones are psychologically addictive, encourage …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles