Marc Landsberg, CEO of socialdeviant, believes that marketing departments will increasingly invest in social platforms that are committed to users’ needs and interests
In his article, Landsberg considers three immutable human truths, and how they connect to what’s happening in the marketplace:
1) People want to be heard
The explosion of Instagram, Pinterest and Tumblr reflects this. Everyone has a story to tell, in both words and pictures.
2) They want you to know what they want
The social web is a tremendous environment for personalisation, delivering content and experiences tailored to an individual’s interests.
3) Everyone is on the go
Native searches and content origination are now predominantly mobile-based. People are on the go, fluidly moving in and out of their social spaces via their mobile devices. Platforms are therefore investing heavily in mobile enablement.
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Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]