9 September 2006

Where to study experience design?

Be the first to share

Experientia
Experience design has become a hot industry theme. Companies are looking to hire experience designers. New consultancies devoted to experience design are being founded nearly every day. Major industry players like Apple, Microsoft, Nokia and Philips are increasingly putting the user experience or experience design at the heart of their innovation strategy. And experience design is now also making inroads into other fields such as education, healthcare and tourism, to just name a few.

But where can you study it?

The short answer is that you can’t really study experience design. To my knowledge there is only one small programme of experience design at the Design Academy Eindhoven in the Netherlands.

An alternative is to go to a design school with a strong user-centred and experience design focus such as the one at Stanford or at IIT, both in the US.

One can also study interaction design, a field that does not always have the same user focus as experience design, and there are programmes now in many countries, including Australia (University of Melbourne, University of Queensland), Canada (Simon Fraser University), Denmark (Copenhagen Institute of Interaction Design), Ireland (University of Limerick), Japan (Keio University, University of Tokyo), Sweden (Chalmers, Malmo, Umea), UK (City University London, Middlesex University, RCA, University of Dundee), and the USA (Art Center College of Design, Carnegie Mellon, Indiana University, ITP, Parsons, Savannah College of Art and Design, University of Baltimore, University of Maryland).
[This is just a provisional list – see here, here and here for more discussion on interaction design education]

Other related fields are communication design, HCI and information design, or you can join a programme in what in Europe is sometimes called “new media” or “multimedia”.

Amsterdam also host the European Centre for the Experience Economy.

Bob Jacobson, the entrepreneur and visionary thinker behind the Total Experience weblog, just raised the issue in an email he sent to a selected group of people including Bill Moggridge, John Thackara, Donald Norman and some 26 others, where he underlines the need for an Experience Design Institute, as a place of study and research, as a site of serious reflection and discourse. I think his call is most appropriate and timely (if not overdue), and as per usual with Bob, well thought through. Why have I received 625 email newsgroup messages in the last four months mentioning “experience design” and there is only one study programme explicitly dealing with this?

The challenge is out there. Who is taking it on?

UPDATE: 12 September 2006

Apparently, some institutions are taking on the challenge and preparing experience design programmes or labs. Interestingly, they are not in the U.S. The Utrecht School of Arts (The Netherlands) is in the planning phases of a new bachelor course called Ambient Experience Design. Also the Belgian Media & Design Academy is setting up an Experience Design Lab (disclosure: I am working with them helping them in this process). I hear some interesting things coming out of Portugal, but I am still inquiring to find out more. The most developed for now seems to be the “design para a experiência” initiative of the Nomads center at the University of San Paolo, under the leadership of Marcelo Tramontano.

Be the first to share
27 June 2015
Designing for behavior as the critical path for patient engagement
Forget about features, design behaviors. Tying strategic behavior design to engagement outcomes will lead to more pratical and digitally relevant solutions, writes behavioral scientist Steph Habif in a conversation piece on the website of Prescribe …
19 June 2015
Nesta report and case studies on people-centred smart cities
For smart cities to reach their full potential, they need to focus on the citizens living in them, not just technology, write researchers Tom Saunders and Peter Baeck of Nesta, the UK innovation charity Traditionally, smart …
13 June 2015
[Book] Designing Connected Products
Designing Connected Products: UX for the Consumer Internet of Things By Claire Rowland, Elizabeth Goodman, Martin Charlier, Ann Light, Alfred Lui O'Reilly Media, May 2015 726 pages [Amazon link] Abstract Networked thermostats, fitness monitors, and door locks show that the Internet …
13 June 2015
Examining the proliferation of magical narratives in technology
There has been a lot of talk about magic lately in critical, cultural and technological spaces; what it does, who it is for, and who are the ones to control or enact it. As a …
9 June 2015
Alice Rawsthorn on the pros and cons of new digital interface design
Alice Rawsthorn asks why the aesthetics of something so pervasive [as digital user interfaces], the design of which is deeply sophisticated in other respects, are often underwhelming. Developing a definitive design aesthetic as Braun once did …
2 June 2015
The user experience of binge watching (and other behavioral shifts in the multiscreen home)
Today, consumers are prepared to spend significant amounts of time binge watching because they can determine their own viewing schedules, allowing them to watch what they want, when they want, writes Colin Morrison, Vice President …
28 May 2015
The driverless car push ignores challenges of people and context
Autonomous or driverless cars are based on a technology push strategy. Beyond statements like “freeing up time”, “reducing accidents” and some simple scenarios on “remote parking” or “vehicle sharing”, there is far too little thought …
25 May 2015
A Bauhaus-inspired, human-centered internet of things
In a short opinion piece in The Guardian, Jenny Judge and Julia Powles state that the Bauhaus movement could be a model for a more human-centered internet of things: "Back in the early 20th century, the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles