putting people first

by experientia
by experientia
26 February 2014

What the tech business hasn’t yet grasped about human nature

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putting people first
by experientia

Genevieve Bell, Intel’s in-house anthropologist, sees constants in our behavior that could mean big bucks for businesses that find a way to capitalize on them. C|Net reports on her talk at the Mobile World Congress yesterday.

“In this digital world, the story we’re telling about the future is a story driven by what the technology wants and not what we as humans need,” Bell said at the WIPjam developer event during the massive Mobile World Congress show here. “We want mystery, we want boredom, a lot of us in this room want to be dangerous and bad and be forgiven about it later. We want to be human, not digital.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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Happy Playful New Year
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